IRVINE, Calif., June 7, 2016 /PRNewswire/ -- Most people
don't have "digital storage" on their music festival packing list,
but that's a rookie mistake according to 76 percent of music
festival attendees who recently participated in a consumer study
conducted by Edelman Intelligence, which was commissioned by
Western Digital Corporation (NASDAQ: WDC).
The survey of more than 1,000 music festivalgoers across
the United States analyzed the
importance of taking photos and videos at music festivals, the
problems people tend to run into and how they cope with it. Key
findings include:
Must-have Photos and Videos
Music festivals in the U.S. have gained popularity, with 28
percent of all Americans now attending them. Virtually everyone (96
percent of the respondents) will take photos or video of the event
and 83 percent of the respondents said it's one of the main reasons
they bring a charged smartphone. The content tends to be seen as
"priceless" by almost three of four people surveyed because of the
memories and emotions a good photo or video evokes.
Houston, We Have a
Problem
Despite the intangible value placed on documenting their music
festival experience, and 65 percent of respondents saying that it's
important to have a way to back up that content, three in four
festivalgoers surveyed have run out of room to take photos or
videos at some point during the event. And, 22 percent have lost
photos because of a lost, stolen or broken phone at a music
festival. Still, based on the survey, people are more likely to
bring their phone, water, jacket, sunscreen, phone charger and even
bug spray, before they are likely to bring additional storage
space.
Missing the Moment
While almost everyone (87 percent) surveyed feels frustrated
when they run out of space on their phone and miss capturing a
memorable moment, 61 percent of women feel disappointed and 26
percent of people surveyed felt stupid when it happened to them.
More than half – 56 percent – would rather miss their train home
than miss a selfie with their favorite musician.
Deleting a Memory
The most common "fix" is choosing to delete something in the
moment, which detracts from the entire experience and is stressful
to 76 percent of people surveyed, most of whom say it's like
deleting a memory (67 percent). While selfies are the first to go
(with 69 percent of respondents sacrificing them), more than half
(58 percent) believe they would delete something that later became
a favorite.
"At a music festival, documenting the event so that it can be
relived and shared later, is a fundamental part of the experience,"
said Sven Rathjen, vice president of
content solutions products at WD. "Sadly, three in four people
surveyed ran out of storage space at some point and became either
unable to capture anything further or – perhaps worse – forced to
ignore the festival so that they can make on-the-spot decisions
about what to delete. At Western Digital, we don't believe in those
choices. Using products like wireless hard drives, network attached
storage and personal clouds, consumers can have all the space they
need to keep it coming."
About Western Digital
Western Digital Corporation (NASDAQ: WDC) is an industry-leading
provider of storage technologies and solutions that enable people
to create, leverage, experience and preserve data. The company
addresses ever-changing market needs by providing a full portfolio
of compelling, high-quality storage solutions with customer-focused
innovation, high efficiency, flexibility and speed. Our products
are marketed under the HGST, SanDisk and WD brands to OEMs,
distributors, resellers, cloud infrastructure providers and
consumers.
WD
WD, a Western Digital Corporation (NASDAQ: WDC) brand, provides
reliable, high-performance hard drives and storage systems. The
drives are deployed in computers, enterprise computing systems and
video and consumer electronics applications. Its leading storage
devices and systems and software empower people around the world to
easily save, protect, share and experience their content on
multiple devices. For more information, visit www.wd.com
© 2016 Western Digital Corporation or its affiliates. Western
Digital, WD, and the WD Logo are registered trademarks or
trademarks of Western Digital Corporation or its affiliates in the
U.S. and/or other countries. Other trademarks, registered
trademarks, and/or service marks, indicated or otherwise, are the
property of their respective owners.
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SOURCE Western Digital Corp.