SEATTLE, July 11 /PRNewswire-FirstCall/ -- Eddie Bauer, Inc. (NASDAQ:EBHI) announced today an exclusive partnership with mountaineering legend Jim Whittaker, reestablishing a relationship initiated 45 years ago when Whittaker became the first American to summit Mt. Everest, the world's highest peak. Eddie Bauer outfitted the historic 1963 Everest expedition and subsequent climbs by Whittaker and other world-renowned mountaineers. In his new role with Eddie Bauer, Whittaker will consult on product development, assist with marketing campaigns, and serve as a spokesperson for the brand.
"We can't think of a more natural partnership than this one with Jim, a true American pioneer whose heroic achievements have become an inspiration to us all," says Neil Fiske, President and CEO of Eddie Bauer. "His expertise, bold sense of adventure, and passion for the outdoors will help us reinvigorate the brand, and return to our roots as the original outdoor outfitter." Since 1953, Eddie Bauer has been the foremost expedition outfitter, providing cold-weather outerwear and gear for more than 40 major climbing expeditions all over the globe, including 5 first-world ascents, 4 first- American ascents, and 3 first-route ascents.
"Eddie Bauer paved the way for expedition outfitting, and made huge strides in outerwear technology," says Whittaker. "It's exciting to see the company focus on what it's best at, and I look forward to sharing my experiences to help Eddie Bauer get back to the summit, literally and figuratively." To view a list of mountaineering expeditions outfitted by Eddie Bauer, click on the following link: http://investors.eddiebauer.com/about/expedition-history.cfm Press Contact: Anita Woo
(425) 755-8832
About Eddie Bauer
Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells outerwear, apparel and accessories for the active outdoor lifestyle. The Eddie Bauer brand is a nationally recognized brand that stands for high quality, innovation, style and customer service. Eddie Bauer products are available at approximately 370 stores throughout the United States and Canada, through catalog sales, and online at http://www.eddiebauer.com/.
About Jim Whittaker Seattle mountaineer Jim Whittaker became the first American to summit Mt. Everest in 1963. Whittaker made history again in 1965 when he guided Senator Robert F. Kennedy to the top of Mt. Kennedy in Canada's Yukon Territory. The mountain was named after John F. Kennedy and was, at the time, the only unclimbed peak in Canada. In 1978, he led the first successful American ascent of K2, the world's second-highest mountain. Whittaker also led the 1990 Everest Peace Climb that brought together mountaineers from the United States, the Soviet Union and China, putting twenty climbers on the summit. In 1999, Whittaker released his autobiography, A Life on the Edge: Memoirs of Everest and Beyond.
Safe Harbor Statements This press release contains forward-looking statements. In some cases, you can identify these statements by forward-looking words such as "may," "might," "will," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "intends," "potential" and similar expressions. All of the forward-looking statements contained in this press release are based on estimates and assumptions made by our management. These estimates and assumptions reflect our best judgment based on currently known factors. Although we believe such estimates and assumptions are reasonable, they are inherently uncertain and involve risks and uncertainties. In addition, management's assumptions about future events may prove to be inaccurate. We caution you that the forward-looking statements contained in this press release are not guarantees of future events, and we cannot assure you that such statements will be realized. See the risks identified in our periodic reports filed pursuant to the Securities Exchange Act of 1934, as amended. Except as required by law, we undertake no obligation to update any of these forward-looking statements. DATASOURCE: Eddie Bauer, Inc.
CONTACT: Anita Woo of Eddie Bauer, Inc., +1-425-755-8832, Web site: http://www.eddiebauer.com/
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