"Win Every Hour" gives Canadian fans a chance
to win a hotly anticipated Xbox One X console by entering codes
from specially-marked MTN DEW®, MTN
DEW® KICKSTARTTM and
DORITOS® products
MISSISSAUGA, ON, Oct. 10, 2017 /CNW/ - MTN DEW and
DORITOS are teaming up with Xbox to bring Canadian fans the
next level of gaming. The "Win Every Hour" contest gives fans the
chance to win one of over 1,000 Xbox One X consoles.
Launching on November 7, Xbox One X
is the world's most powerful console and is considered one of the
most anticipated gaming consoles of the decade.
Here's how the contest works:
- Find Codes: Fans can find codes under the cap of
specially-marked MTN DEW® 591mL bottles, under
the tab of specially-marked MTN DEW®
KICKSTARTTM 473mL cans, and on the back of
specially-marked DORITOS® Nacho Cheese, Zesty Cheese,
Sweet Chili Heat!® and Sonic Sour Cream® 45g,
80g, 250g and 255g bags of tortilla chips.
- Enter Codes: Starting October
10, fans can enter their codes at WinEveryHour.ca to
participate in hourly prize draws between 12 noon and midnight ET until January
7, 2018.
- Extra Entries: For three extra entries into the hourly
draw of their choice, fans can enter a product code from a MTN DEW
or a MTN DEW KICKSTART product together with a code from a DORITOS
product at the same time.
- The Prize: For each hour in the contest, MTN DEW and
DORITOS will be giving away one Xbox One X console and a Forza
Motorsport 7 game.
"DEW & DORITOS have become a force in the gaming community,
with annual programs that give fans exclusive access to exciting
rewards. With the outstanding success of our 2013 "Win Every Hour"
contest, we knew we wanted to bring it back in a big way for this
major release," said Logan Chambers,
Director of Marketing for Carbonated Soft Drinks.
"We're excited to team up with Xbox again for this epic
contest", says Shereen Yasseen,
Senior Director of Marketing for Frito-Lay
Core & Global Brands. "This year's "Win Every Hour"
contest gives our gaming fans over a thousand chances to win the
ultimate prize – the highly-anticipated Xbox One X console."
Since the launch of their Xbox partnership in 2012, MTN DEW
& DORITOS have offered fans access to experiences, content and
codes for the releases of fan-favourite games including
Titanfall 2 and Halo 4. The 2013 "Win Every Hour"
contest for Xbox ONE was so popular that it generated over 400,000
code entries from fans across the country.
Join the conversation at @DewCanada or @DoritosCanada
About Mountain Dew
With its one-of-a-kind citrus
taste, MTN DEW exhilarates and quenches with every sip. For more
information, check out the brand on Facebook
at www.facebook.com/MountainDewCanada, on Instagram @dewcanada
and on Twitter @DewCanada.
About Doritos
Doritos is one of the leading brands from PepsiCo's global
snack portfolio. To learn more about the Doritos brand,
visit its website at www.doritos.ca
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day
in more than 200 countries and territories around the world.
PepsiCo generated approximately $63
billion in net revenue in 2016, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
22 brands that generate more than $1
billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our
fundamental belief that the success of our company is inextricably
linked to the sustainability of the world around us. We believe
that continuously improving the products we sell, operating
responsibly to protect our planet and empowering people around the
world is what enables PepsiCo to run a successful global company
that creates long-term value for society and our shareholders. For
more information, visit www.pepsico.com.
SOURCE PepsiCo Canada