LOS ANGELES, Feb. 13, 2016 /PRNewswire/ -- Moose Toys,
one of the top toy companies in the U.S., was recognized at the
16th annual Toy Industry Association's Toy of the Year
(TOTY) Awards ceremony, winning the prestigious Girl Toy of the
Year award for its Shopkins Scoops Ice Cream Truck, based on votes
from toy retailers, media, TIA members and consumers. Echoing the
most-coveted industry award, Shopkins was also recently named the
2015 top-selling toy in the US, for the Shopkins 12-pack, according
to The NPD Group.
Sponsored by the Toy Industry Association (TIA), the annual
award ceremony, also known as the "Oscars" of the toy industry, was
held on February 12, 2016 as part of
the American International Toy Fair in New York and recognizes top toys and brands
from the previous year. This year's field consisted of more than
700 nominees from over 200 companies.
"Winning a TOTY Award for the second year in a row is just
incredible," said Paul Solomon,
Co-CEO of Moose Toys. "And it's extra special for it to be a repeat
win for Girl Toy of the Year. We are honored by the award and
thrilled that Shopkins continues to bring smiles to so many kids'
faces – girls and boys!"
Since its launch in the summer of 2014, Shopkins has made a huge
impact on the toy industry, winning the Girl Toy of the Year award
at last year's TOTY Awards for the Shopkins Small Mart playset and
selling more than 240 million Shopkins characters worldwide. The
brand recently made national headlines with the charity auction of
its one-of-a-kind Gemma Stone Shopkin, which sold for over
$21,500, to benefit the Toy Industry
Foundation.
"In its 16th year, the TOTY awards continue to
celebrate the toy industry and toys that inspire children to be
creative and imaginative," said Ken
Seiter, TIA vice president of marketing communications. "Our
judging panel of experts, including members of TIA, are very
excited to award the Shopkins Scoops Ice Cream Truck as the Girl
Toy of the Year. The brand's impact on the industry and its
encouragement of imaginative play makes it an ideal recipient."
With over 560 available characters' total, the Shopkins world
continues to grow with the recent release of Season Four items
including all new characters and
playsets.
About Moose Toys
Moose Toys is a global toy company
with offices in the US, UK, Hong Kong,
China and the head office based in Melbourne, Australia. This award-winning
company is known for designing, developing and distributing toy and
lifestyle products across the globe for children of all ages and
the young at heart. Moose has products in all toy categories
including collectibles, arts and crafts, activity toys, dolls,
novelty items and outdoor products, and has brought joy to kids
worldwide with successful products such as Mighty Beanz, Beados,
Aqua Sand and The Trash Pack™. In 2015, Moose expanded several
major product lines for boys and girls, including Shopkins™, the
hottest girl's collectible line of grocery-themed characters;
Little Live Pets, electronic pets that come to life in the palm of
your hand; as well as line extensions for Beados craft activity
sets. The company also introduced all new brands, such as The
Ugglys Pet Shop, the collectibles that are small in size but big in
gross; and Qixels, the first "craftstruction" activity that allows
kids to create pixelated worlds of monsters, warriors and more.
Moose Toys has scored numerous coveted toy awards from industry
experts and major retailers. Wal-Mart selected Moose Toys as the
recipient of its Toy Supplier of the Year award. The Shopkins
Scoops Ice Cream Truck was named the 2016 Girl Toy of the Year by
the Toy Industry Association, and the Shopkins Small Mart playset
was awarded the 2015 Girl Toy of the Year.
Visit www.moosetoys.com for more information.
Source: The NPD Group/Retail Tracking Service/U.S.
Toys/Dollars Annual 2015
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SOURCE Moose Toys