Monitise PLC Virgin Money Giving and Monitise Create Launch App
March 31 2014 - 6:30AM
RNS Non-Regulatory
TIDMMONI
Monitise PLC
31 March 2014
31 March 2014
VIRGIN MONEY GIVING LAUNCHES A NEW MOBILE APP
-- New App launched by not-for-profit fundraising website Virgin Money Giving
-- Fundraisers can track progress and 'give on the go' from the palm of their hand
-- The App is easy to use and no registration is required
-- The App is compatible with Apple and Android mobile phones
Virgin Money Giving has launched a new App for Apple and Android
mobile phones, to support fundraisers who want to 'give on the go'.
The App will help keep users close to their fundraising efforts and
motivate them to raise even more money for good causes.
Virgin Money Giving is the not-for-profit fundraising website
from Virgin Money and its new App will allow users to view their
fundraising page wherever they are and whenever they want. The
Virgin Money Giving App, which has been built in partnership with
mobile innovation agency Monitise Create, can be downloaded for
IOS7/ Android 3 mobile phones here http://virg.in/iOS and
http://virg.in/Android.
The App allows the user to receive notifications on their
progress against their fundraising target, and follow the progress
of friends and family. It also provides hints and tips on how to
raise more money, allows users to share progress via Twitter,
Facebook, SMS or email and provides prompts to friends to help meet
fundraising targets - and the user can also offer feedback directly
to the Virgin Money Giving help desk team. Virgin Money Giving has
also made sure as much money as possible goes to charity by taking
the user to the mobile optimised virginmoneygiving.com website.
Executive Director of Virgin Money Giving Jo Barnett said: "The
Virgin Money Giving App isn't just for our fundraisers it's for
their families, friends and biggest supporters too. Anyone can use
it to keep an eye on their own page as well as fundraising friends,
and it's perfect for big events such as the Virgin Money London
Marathon coming up in April as you can track lots of people at the
same time."
"The launch of our mobile-optimised website in early 2013 helped
to increase both the volume and value of donations made through
mobile phones. 30% of Virgin Money Giving's traffic is now coming
from mobile phones and the new App from Virgin Money Giving is
another tool in the fundraiser-locker that helps to bring their
story to life and puts control in the palm of their hand."
Donations to charities in 2013 made through Virgin Money Giving
grew by 11% year-on-year to over GBP80.5 million (including Gift
Aid). This was achieved despite continuing pressure on overall
levels of giving in the UK, illustrating the increasing popularity
of Virgin Money Giving and on-line giving in general. Virgin Money
Giving has helped fundraisers to raise almost GBP250 million
(including Gift Aid) between its launch in late 2009 and the end of
December 2013.
Virgin Money Giving operates a not-for-profit business model,
and charges only a small fee (2%) on donations to ensure it can
deliver an effective service to charities that is sustainable for
the future. It does not make any charge for the collection of Gift
Aid and there is no monthly fee for charities. As a result of this
not-for-profit business model and low fees, it is estimated that
since its launch, Virgin Money Giving has delivered an extra GBP7.5
million to charities compared to its closest competitor.
To find out more about Virgin Money Giving, or to set up a
fundraising page, please visit virginmoneygiving.com
ENDS
Media Contacts
0191 2794676
press.office@virginmoney.com
NOTES TO EDITORS
About Virgin Money Giving
-- Virgin Money Giving is the not-for-profit fundraising website
of Virgin Money and was established in 2009. Virgin Money uses its
infrastructure and expertise as a financial services business to
ensure that Virgin Money Giving is efficient and secure.
-- Virginmoneygiving.com is free for fundraisers, charges a flat
registration fee of GBP100 + VAT for charities and a 2% fee on all
donations before Gift Aid. For every GBP10 raised, charities
receive GBP12.15. Virgin Money Giving charges charities the minimum
fees needed to cover the running costs of the site. Any profit
achieved after covering operating costs will go towards reducing
fees further or improving services for fundraisers and
charities.
-- Fundraisers can personalise their fundraising pages, send out
email alerts and manage their fundraising events. They can include
their own content, photos and links to their page as well as
customise messages for their supporters. Fundraisers can also link
their page to social networking sites. Virgin Money Giving also
contains fundraising ideas and tips, offering help and advice to
fundraisers on how to raise more for charity.
-- Virginmoneygiving.com is the official fundraising partner of
events that include the Virgin Money London Marathon, Royal Parks
Half Marathon, Nike Run to the Beat and the Virgin Money
Cyclone.
About Monitise Create
-- Monitise Create is the strategic mobile partner to an
impressive roster of FTSE businesses and global brands. Clients
include Whitbread, RBS, Barclays and Procter & Gamble.
-- As part of Monitise (LSE: MONI), Monitise Create's work is
underpinned by the most extensive, commercially successful Mobile
Money technology in the world. Already 28 million consumers benefit
from Monitise's patented technology to 'bank anywhere', 'pay
anyone' and 'buy anything', accounting for $71bn of payments,
purchases and transfers annually.
More information is available at www.monitisecreate.com
This information is provided by RNS
The company news service from the London Stock Exchange
END
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