TEL-AVIV, Israel, Feb. 24, 2017 /PRNewswire/ -- Mobbo has sifted
through the technology stack of 3.1 million apps, analyzing over
1,000 SDK components to calculate the Mobile Advertising Power
Index, which reveals the key players in the mobile advertising
market.
As with preceding editions, The Mobbo Power Index offers app
publishers and marketers insightful benchmarks of mobile app SDK
components, helping them to make informed decisions about the best
technology stacks. The new report sheds light on the scale and
performance of popular SDK components and tracks the movers and
shakers in the mobile industry.
The Index offers a global look at the best performing mobile
media sources, covering:
- Operating systems (Android and iOS)
- Regions: North America;
Asia-Pacific (APAC); Europe; Latin
America
- Measurement of Scale, Retention, Quality and Growth.
"We're excited to release the latest edition of The Mobbo Power
Index," said Ofir Krisspel, CEO of Mobbo. "To improve and
ultimately perfect an app, developers need to select the right SDKs
– Software Development Kits. However, in today's marketplace app
developers are literally inundated with SDK choices, making it
difficult to choose the best ones. As the leading SDK intelligence
data provider, we are in a unique position to offer an in-depth
look with valuable information for app marketers in their quest to
pinpoint the best SDKs to integrate with, as well as for service
providers in the mobile app economy who want to understand the
competitive landscape in their field. The new Index reveals
industry changes and new players in the always-evolving app
landscape."
A few key findings from the latest edition of the research
include:
- 78% of "Top Overall" ranked apps on Android and 55% on iOS,
have implemented at least one In App Advertising SDK, which seems
to become a must-have component of any mobile app monetization
stack.
- Android apps are more aggressive with ads, 63.4% of Android
apps (non-games) contain ads, versus 25.4% on iOS, over X2.5
difference.
- Google Continues to dominate: Admob (by Google) maintains
its position as the top in app advertising SDK in Q4 2016 and
dominates with 83% Share Of Voice on Android, and 78% share, on iOS
globally, followed by Chartboost with 25% and 35%, and Facebook
with 24% and 6.5%, respectively.
- Chartboost and Applovin Scale on gaming apps, While Admob
share is slowly declining in that category.
- Facebook scales in non-game mobile Apps second only to Admob
by Google, and is likely to become a serious rival, with an
impressive growth rate.
- Cheetah Mobile leads the Growth rate chart with a whopping
122.72% Growth during Q4, delivering unrivaled scale and impressive
retention on Android, followed by Avocarrot with 81.96% and
Supersonic (by Ironsource) with 79.45%.
About Mobbo:
Mobbo measures the mobile world and offers powerful data driven
market research tools, providing insights to help publishers,
investors, marketers and analysts across the world make more
informed decisions, and succeed in the global app economy.
For more information and to download The Mobbo Power Index, go
to: https://mobbo.com/whitepaper-monetization/
Contact:
Ofir Krisspel
0523958896
147934@email4pr.com
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/mobbo-reveals-which-ad-networks-perform-best-for-mobile-app-marketers-300413189.html
SOURCE Mobbo