Milwaukee Bucks Choose VizExplorer Sports Operational Intelligence
July 17 2017 - 11:01AM
Business Wire
Software helps teams and venues analyze
multiple real-time data sources to identify fans and optimize
ticket sales
VizExplorer, a leading provider of operational intelligence
solutions, today announced that the NBA’s Milwaukee Bucks has
implemented its new Sports Operational Intelligence (OI) solution.
The solution enables better sales and marketing decision-making
with reliable customer records, patented visual reporting, deep
customer segmentation and in-depth data exploration, and gives the
Bucks valuable insights and opportunities to maximize profitability
with operational intelligence.
VizExplorer’s Sports OI solution includes the Golden Record
Database, a dynamic application that unifies data from across the
organization’s CRM tool, marketing automation platform, third-party
ticketing system, WiFi data, retail and other sources to create a
single record that provides a holistic view of each customer. With
it, the Bucks can access vast insights to develop engaging
marketing strategies and optimize ticket offerings to drive
ROI.
“VizExplorer has a strong track record of delivering proven
solutions to the casino industry,” said Milwaukee Bucks SVP of
Strategy and Operations Alexander Lasry. “With its help, our
data has come alive––empowering us with intelligence we simply
couldn’t access or act on before.”
“VizExplorer’s cloud-based offering merges data from numerous
internal and external systems into a powerful, unified platform.
Now available to sports teams, the Golden Record Database helps
organizations that face the challenge of fragmented customer
databases due to their dependence on multiple distributed systems
to manage their operations,” said VizExplorer VP of Business
Development Jeffrey Hoss.
VizExplorer Sports OI helps teams and venues to implement
intelligent marketing strategies and sales approaches that drive
profitability by intelligently combining CRM, email marketing,
ticketing, WiFi data and more. Learn more.
About VizExplorer
VizExplorer delivers a range of operational intelligence (OI)
solutions for the casino, sports and entertainment, and
manufacturing industries. The next generation in data-driven
decision making, OI lets businesses analyze live, fast-changing
data and take immediate action using a single toolset.
VizExplorer’s applications and tools help enterprises address smart
space and profit optimization, marketing campaign management, CRM
and customer service, and service and dispatch management.
VizExplorer is led by a team of distinguished OI experts, seasoned
industry veterans and world class software developers devoted to
building the very best products backed by extraordinary support.
VizExplorer is headquartered in San Diego, with offices in Las
Vegas and Wellington, New Zealand. www.vizexplorer.com
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VizExplorerSolange Jacobs Randolph,
858-336-8728press@vizexplorer.com