Millennium Hotels and Resorts Joins Rewards Network(SM)

Date : 06/14/2004 @ 12:47PM
Source : PR Newswire
Stock : Rewards Network (IRN)
Quote : 4.95  0.0 (0.00%) @ 2:05AM
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Millennium Hotels and Resorts Joins Rewards Network(SM)

Millennium Hotels and Resorts Joins Rewards Network(SM)

Loyalty Programs Encourage Repeat Visits And Longer Guest Stays

CHICAGO, June 14 /PRNewswire-FirstCall/ --

In the global hospitality market,

there is stiff competition to provide a variety of hotel styles with optimum

standards of excellence in service and amenities, especially to attract people

who travel often. Realizing the value of building customer loyalty and longer

guest stays through innovative electronic information distribution channels,

Millennium Hotels and Resorts, a division of London- based Millennium and

Copthorne Hotels, has joined Rewards Network Hotels (formerly Hotel Rewards by

iDine), one of the most extensive hotel rewards programs in the industry. With

destinations in premier locations in major- gateway and prominent business

destinations around the world, Millennium Hotels and Resorts offers four-star,

deluxe accommodations and consistent standards of excellence for business and

leisure travelers.

Rewards Network Inc. (AMEX:IRN) is one of the nation's leading providers of

loyalty and rewards programs. By booking hotels online at

http://www.rewardsnetwork.com/ or calling Rewards Network Hotels toll-free

reservations number, Rewards Network(SM) members can earn up to 15% Cashback

Rewards(SM) or up to 10 airline miles for every dollar spent on the room rate.

With 3.4 million active members, Rewards Network offers Millennium an extensive

network of business and leisure travelers from which to attract new guests and

repeat visits.

"We are extremely pleased to be in partnership with Millennium Hotels and

Resorts," said George S. Wiedemann, president and CEO of Rewards Network Inc.

"Business and vacation travelers alike will benefit from all that Millennium

Hotels and Resorts has to offer, and with all 14 U.S. locations participating

in the Rewards Network program, Millennium Hotels and Resorts is a great

addition for our members."

Millennium Hotels and Resorts is a division of Millennium & Copthorne Hotels

plc (M & C), the London-listed international hotel arm of the Hong Leong Group

Singapore. It owns and operates 91 hotels in 16 countries and is the 35th

largest hotel group in the world and Singapore's largest hotel chain.

"Rewards Network promotes value over discounts, increasing revenue in our

properties," says Diarmaid O'Sullivan, Millennium's Regional Director of

Marketing for North America. "We are excited about the potential results this

distribution channel will generate for our Millennium Hotels & Resorts."

About Millennium Hotels and Resorts

Millennium Hotels and Resorts are comprised of two brands: Millennium Hotels

and Copthorne Hotels. They are four-star deluxe properties situated in premier

locations in major international gateway cities or prominent business locations

around the world. They offer travelers comfortable, stylish and interesting

surroundings, which are sympathetic to the regional character of their

geographical location. Superior IT and business facilities are a particular

feature of all Millennium Hotels, with access to technological facilities for

all guests as standard. Above all, Millennium Hotels and Resorts strives to

meet the needs of the busy global traveler, to be adaptable, to understand the

stresses and strains of frequent travel and to make the traveling experience as

pleasant and efficient as possible.

About Rewards Network Inc.

Rewards Network(SM) (formerly iDine), headquartered in Chicago, provides

loyalty and rewards programs for restaurants and hotels via its registered

credit card platform. Incentives are offered through the Rewards Network

branded program, airline frequent flyer dining programs, club memberships and

other affinity organizations. Rewards Network has 3.4 million active members,

over 10,000 restaurants and more than 7,000 hotels participating in its rewards

programs. Rewards Network's common stock trades on the American Stock Exchange

under the symbol IRN and is listed in newspapers as REWARDS. Additional details

about Rewards Network can be found at http://www.rewardsnetwork.com/ or by

calling Rewards Network at 1-877-491-3463.

DATASOURCE: Rewards Network, Inc.

CONTACT: Kenneth R. Posner, Chief Financial Officer of Rewards Network

Inc., +1-312-521-6790, or Chris Feeley, ext. 237, or Chad Durasa, ext. 243,

both of Pierson Grant Public Relations, +1-954-776-1999, for Rewards Network

Inc.

Web site: http://www.rewardsnetwork.com/


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