Millennium Hotels and Resorts Joins Rewards Network(SM)
Loyalty Programs Encourage Repeat Visits And Longer Guest Stays
CHICAGO, June 14 /PRNewswire-FirstCall/ -- In the global hospitality market,
there is stiff competition to provide a variety of hotel styles with optimum
standards of excellence in service and amenities, especially to attract people
who travel often. Realizing the value of building customer loyalty and longer
guest stays through innovative electronic information distribution channels,
Millennium Hotels and Resorts, a division of London- based Millennium and
Copthorne Hotels, has joined Rewards Network Hotels (formerly Hotel Rewards by
iDine), one of the most extensive hotel rewards programs in the industry. With
destinations in premier locations in major- gateway and prominent business
destinations around the world, Millennium Hotels and Resorts offers four-star,
deluxe accommodations and consistent standards of excellence for business and
leisure travelers.
Rewards Network Inc. (AMEX:IRN) is one of the nation's leading providers of
loyalty and rewards programs. By booking hotels online at
http://www.rewardsnetwork.com/ or calling Rewards Network Hotels toll-free
reservations number, Rewards Network(SM) members can earn up to 15% Cashback
Rewards(SM) or up to 10 airline miles for every dollar spent on the room rate. With 3.4 million active members, Rewards Network offers Millennium an extensive
network of business and leisure travelers from which to attract new guests and
repeat visits.
"We are extremely pleased to be in partnership with Millennium Hotels and
Resorts," said George S. Wiedemann, president and CEO of Rewards Network Inc. "Business and vacation travelers alike will benefit from all that Millennium
Hotels and Resorts has to offer, and with all 14 U.S. locations participating
in the Rewards Network program, Millennium Hotels and Resorts is a great
addition for our members." Millennium Hotels and Resorts is a division of Millennium & Copthorne Hotels
plc (M & C), the London-listed international hotel arm of the Hong Leong Group
Singapore. It owns and operates 91 hotels in 16 countries and is the 35th
largest hotel group in the world and Singapore's largest hotel chain.
"Rewards Network promotes value over discounts, increasing revenue in our
properties," says Diarmaid O'Sullivan, Millennium's Regional Director of
Marketing for North America. "We are excited about the potential results this
distribution channel will generate for our Millennium Hotels & Resorts." About Millennium Hotels and Resorts Millennium Hotels and Resorts are comprised of two brands: Millennium Hotels
and Copthorne Hotels. They are four-star deluxe properties situated in premier
locations in major international gateway cities or prominent business locations
around the world. They offer travelers comfortable, stylish and interesting
surroundings, which are sympathetic to the regional character of their
geographical location. Superior IT and business facilities are a particular
feature of all Millennium Hotels, with access to technological facilities for
all guests as standard. Above all, Millennium Hotels and Resorts strives to
meet the needs of the busy global traveler, to be adaptable, to understand the
stresses and strains of frequent travel and to make the traveling experience as
pleasant and efficient as possible.
About Rewards Network Inc.
Rewards Network(SM) (formerly iDine), headquartered in Chicago, provides
loyalty and rewards programs for restaurants and hotels via its registered
credit card platform. Incentives are offered through the Rewards Network
branded program, airline frequent flyer dining programs, club memberships and
other affinity organizations. Rewards Network has 3.4 million active members,
over 10,000 restaurants and more than 7,000 hotels participating in its rewards
programs. Rewards Network's common stock trades on the American Stock Exchange
under the symbol IRN and is listed in newspapers as REWARDS. Additional details
about Rewards Network can be found at http://www.rewardsnetwork.com/ or by
calling Rewards Network at 1-877-491-3463. DATASOURCE: Rewards Network, Inc.
CONTACT: Kenneth R. Posner, Chief Financial Officer of Rewards Network Inc., +1-312-521-6790, or Chris Feeley, ext. 237, or Chad Durasa, ext. 243, both of Pierson Grant Public Relations, +1-954-776-1999, for Rewards Network Inc.
Web site: http://www.rewardsnetwork.com/
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