CONCORD, N.C., Dec. 22, 2014 /PRNewswire/ -- MilkSplashâ„¢,
the milk flavoring for parents who want their kids to drink more
milk and make healthier beverage choices, is donating more than
350,000 bottles of the milk enhancer to food banks in seven key
metropolitan areas throughout the country, including Miami, Philadelphia, Atlanta and Houston.
Created by North Carolina-based
S&D Beverage Innovations, MilkSplash has zero calories and
comes in six different flavors, encouraging kids to drink their
milk and more of it. The company is donating its product to
food banks in an effort to encourage individuals and other
corporate partners to give milk to food banks this time of year.
Through its support of The Great American Milk Drive,
MilkSplash hopes to bring attention to the need for nutrient-rich
milk in food banks across the country. The Great American Milk
Drive is the first-ever nationwide program to encourage
consumers to donate milk to hungry families. Donations made at
MilkLife.com/give are directed to food banks in each donor's local
community.
"Many people don't know that food banks have refrigeration
capabilities and so when they clean out their pantries and give to
food banks, they often donate foods such as soups, cereal, rice and
macaroni and cheese," said Ron
Hinson, president & CEO of S&D Coffee & Tea.
"Those foods are important and will never be turned away, but kids
need milk, too, as part of a healthy diet, and so we're hoping that
by donating our product to food banks we can encourage folks to
donate the milk to go along with MilkSplash."
A glass of milk contains three of the four nutrients the USDA
deems under-consumed by most Americans - calcium, vitamin D and
potassium. And, according to the National Dairy Council, children
do not get enough milk and dairy products daily. The fact is
milk consumption falls short of daily recommendations by the
Dietary Guidelines for Americans (DGA). Furthermore, milk
contributes the most essential vitamins and minerals to children's
nutrient intakes compared to other beverages.
"Milk is in short supply among America's food banks – it is
desperately needed, but seldom donated. Of the 37 million food bank
clients Feeding America serves, they get an average of just one
gallon of nutrient-rich milk per person per year," said
Jean Ragalie-Carr, RDN, LDN,
President of National Dairy Council.
MilkSplash is donating 50,000 bottles to food banks in
Houston, Detroit, Philadelphia, San
Antonio, Atlanta, and
Miami and 60,000 bottles to the
food bank in Minneapolis.
"The Great American Milk Drive is the first-ever
nationwide, multi-year program that inspires people to donate
nutrient-rich milk to hungry families. This is an opportunity to
address the growing epidemic of food insecurity while shining a
spotlight on milk's vital nutrient contributions, such as protein,
calcium, potassium and vitamin D," Ragalie-Carr said.
Through the end of this year, The Great American Milk
Drive will match donations made at MilkLife.com/give, making
milk gallons multiply at local food banks this holiday season.
About S&D Beverage Innovations, LLC.
MilkSplash was created by S&D Beverage Innovations, LLC, a
division of S&D Coffee, Inc., the nation's largest custom
coffee roaster and blender of iced tea for the foodservice
industry. Founded in 1927 and based in Concord, N.C., near Charlotte, S&D holds the highest certified
designations in global quality and food safety, and counts a
multitude of the world's best-known foodservice organizations as
its customers. A team of talented and experienced food scientists
and marketers drives new product development for S&D Beverage
Innovations.
More information may be obtained by contacting Kathy Geller Myers, 717.903.3716;
Kathy@chatterboxcomm.biz; Heather
Zell, 717.805.7419; heather@chatterboxcomm.biz or by
visiting MilkSplash at http://milksplash.mediaroom.com.
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SOURCE S&D Beverage Innovations, LLC