Micronas(R) and Genesis(R) Microchip Announce Joint Reference
Design for Multiple LCD TV Platforms
New V2E Two-Chip LCD TV Solution Designed to Reduce TV Manufacturers'
Time-to-Market
SAN JOSE, Calif. and FREIBURG, Germany, April 21 /PRNewswire-FirstCall/ --
Genesis Microchip Inc. , a world leader in the development of image processing
technologies for LCD TVs and other consumer display products, and Micronas (SWX
Swiss Exchange: MASN, Frankfurt: MNSN, Prime Standard Segment, TecDAX), a
leading supplier of cutting-edge IC and sensor system solutions for consumer
and automotive electronics, today announced their joint LCD TV reference
design, the V2E. The two companies have combined the technologies of the
Micronas VCT 49xyI All-in-One TV front-end and Genesis' gm5221 LCD display
controller to offer the V2E reference design. The V2E design is targeted for
entry to mid-range LCD TVs with panel sizes up to 23-inches and offers
worldwide TV functionality.
"Our goal is to offer existing and new TV manufacturers a high-quality,
reliable design to efficiently produce a broad range of LCD TVs in volume,"
said Johann Weierer, director marketing of Micronas. "By providing global TV
functionality, this solution is well suited for OEM and ODM customers who want
to add value to their product portfolio, or grow into new market segments." "We believe that the V2E is a cost-effective strategy for companies looking to
enter the growing LCD TV market with a proven design engineered by leaders in
this space," said Andre Bouwer, director of product marketing for Genesis
Microchip. "This reference design enables manufacturers to leverage the
technologies of both Micronas' TV front-end and Genesis' image processing to
bring LCD TV products based on field-tested components rapidly to market." Legacy TV front-end solutions from Micronas are proven and reliable,
eliminating the need for extensive field testing. The system offers
state-of-the-art TV video, sound and radio features as well as the support of
global VBI dataservices such as teletext and closed caption. Complete input
connectivity is provided, including CVBS, Y/C, YCrCB, HD input (480p, 1080i and
720p), DVI and PC input. Advanced TV color controls using Micronas CTI, LTI and
histogram processing, as well as Genesis color management technologies
(ACC/ACM) provide user selectable viewing modes such as Cinema, Nature and
Sports. Genesis' fully functional TV On-Screen-Display (OSD) is language
independent and uses easy to understand icons. Flexible LVDS and TTL output
enable the use of multiple panel sources.
For a complete list of features for the Micronas VCT 49xyI All-in-One TV
front-end, please visit
http://www.micronas.com/products/documentation/consumer/vct49xxi/index.php . For more information about Genesis' gm5221 display controller, please visit
http://www.gnss.com/products/gm5221.phtml .
About Micronas Micronas (SWX Swiss Exchange: MASN, Frankfurt: MNSN, Prime Standard Segment,
TecDAX), a semiconductor company group with worldwide operations, is a leading
supplier of cutting-edge IC and sensor system solutions for consumer and
automotive electronics. As a market leader in innovative, global TV system
solutions, Micronas leverages its expertise into new markets emerging through
the digitization of audio and video content. We serve all major consumer brands
worldwide, many of them in continuous partnerships seeking joint success. While
the holding is headquartered in Zurich (Switzerland), operational headquarters
are based in Freiburg (Germany). Currently, the Micronas group employs about
1750 people. In 2003, it generated CHF 767 million in sales. For more
information on Micronas and its products, please visit
http://www.micronas.com/.
About Genesis Microchip Genesis Microchip Inc. is a leading provider of image processing systems
enabling superior picture quality in LCD TVs and a variety of consumer and
PC-display products. Featuring Genesis Display Perfection(TM) technologies and
Emmy award-winning Faroudja(R) video technology, Genesis system-on-a-chip
solutions are used worldwide by display manufacturers to produce visibly better
images across a broad array of devices including flat panel displays, digital
TVs, projectors and DVD players/recorders. Founded in 1987, Genesis supports
its leading brand-name customers with offices in the U.S., Canada, India,
Taiwan, Korea, China and Japan. For more information about Genesis Microchip
Inc. or Genesis Display Perfection technologies, please visit
http://www.gnss.com/.
NOTE: Genesis, Genesis Display Perfection, Faroudja, Adaptive Color and
Contrast (ACC) and Active Color Management (ACM) are trademarks or registered
trademarks of Genesis Microchip Inc. Micronas is a registered trademark of
Micronas Semiconductor Holding AG. All other trademarks are the property of
their respective owners. DATASOURCE: Micronas CONTACT: media, Iris Bahr of Micronas, +49-761-517-2324, or ; or Pamela Goncalves of Genesis Microchip Inc., +1-408-719-2348, or Web site: http://www.gnss.com/products/gm5221.phtml Web site: http://www.gnss.com/ Web site: http://www.micronas.com/
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