Miami’s WPLG Turns to Avid for a Comprehensive Newsroom Upgrade
July 14 2017 - 9:15AM
Avid® (Nasdaq:AVID) a global media technology provider for the
creation, distribution and monetization of media assets for media
organizations and individual media professionals, today announced
that WPLG, a leading ABC affiliate in Miami, has invested in a
story-centric news workflow based on Avid’s comprehensive tools and
workflow solutions. Powered by the Avid MediaCentral® Platform, the
industry’s most open, tightly integrated and efficient platform
designed for media, the fully integrated workflow enables WPLG’s
newsroom and field crews to collaborate seamlessly and incorporate
social media content into their broadcasts.
To successfully compete in the dynamic and highly competitive
Miami news market, WPLG needed to upgrade its aging news
infrastructure. With the rise of user-generated content, it needed
a unified workflow that would enable crews to access footage on
social media sites—whether they’re in the newsroom or the field. As
a member of Avid’s preeminent customer community for almost a
decade, WPLG turned to Avid and the MediaCentral platform to
deliver tightly integrated, collaborative workflows.
“Avid’s offerings give us the seamless two-way flow we need
between the newsroom and crews in the field—the ability for crews
in the field to access tools at the studio, for the studio to push
content to crews in the field, and for crews in the field to select
content and pull it to themselves,” said Darren Alline, Chief
Engineer at WPLG. “Avid enables all of these different workflows as
well as tight integration between our newsroom, production asset
management and nonlinear editing systems.”
Based on its previous experience with Avid’s “rock solid” and
cost-effective shared storage solutions, WPLG has invested in Avid
NEXIS®, the media industry’s first and only software-defined
storage platform. In addition to the newsroom’s editing team, who
rely on the industry-standard nonlinear editing system Avid Media
Composer®, WPLG’s creative services team also uses Avid NEXIS for
its Adobe Premiere Pro projects.
Avid MediaCentral | UX, the cloud-based, web front end to the
Avid MediaCentral platform, gives WPLG users a unified desktop
environment to access media and work on projects, whether they’re
using the Avid Interplay | Production asset management system or
Avid iNEWS® newsroom system.
WPLG has also engaged Avid Professional Services and Avid
Consulting Services to virtualize a large part of its system and
train users on all the new functionality of the story-centric
workflow. Eliminating the need to have discreet servers for
different functions, a virtual environment gives WPLG high
availability, high fault tolerance and an easier upgrade path.
“As news production evolves, Avid’s story-centric workflow gives
news broadcasters like WPLG the most advanced tools and workflow
solutions to power seamless collaboration between teams, regardless
of whether they’re in the studio or on location,” said Jeff Rosica,
president, Avid. “With the MediaCentral Platform, WPLG has the
tightly integrated and highly efficient newsroom it needs to
succeed in Miami’s competitive news market.”
About AvidThrough Avid Everywhere™, Avid
delivers the most open and efficient media platform, connecting
content creation with collaboration, asset protection, distribution
and consumption. Avid’s preeminent customer community uses
Avid’s comprehensive tools and workflow solutions to create,
distribute and monetize the most watched, loved and listened
to media in the world—from prestigious and award-winning feature
films, to popular television shows, news programs and
televised sporting events, and celebrated music recordings and live
concerts. With the most flexible deployment and pricing options,
Avid’s industry-leading solutions include Pro Tools®, Media
Composer®, Avid NEXIS®, Interplay®, ProSet™ and RealSet™, Maestro™,
PlayMaker™, and Sibelius®. For more information about Avid
solutions and services, visit www.avid.com, connect with Avid
on Facebook, Instagram, Twitter, YouTube, LinkedIn,
or subscribe to Avid Blogs.
© 2017 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, Avid NEXIS, iNews, Interplay, Maestro,
MediaCentral, Media Composer, PlayMaker, Pro Tools, ProSet,
RealSet, and Sibelius are trademarks or registered trademarks of
Avid Technology, Inc. or its subsidiaries in the United States
and/or other countries. The Interplay name is used with the
permission of the Interplay Entertainment Corp. which bears no
responsibility for Avid products. All other trademarks are the
property of their respective owners. Product features,
specifications, system requirements and availability are subject to
change without notice.
PR Contact:
Avid
Amy Paladino
amy.paladino@avid.com
+1 617-733-5121
Red Lorry Yellow Lorry (Avid’s PR agency)
Josh Paterson – UK
Tanya Roberts – USA
avid@rlyl.com
Avid Technology (NASDAQ:AVID)
Historical Stock Chart
From Mar 2024 to Apr 2024
Avid Technology (NASDAQ:AVID)
Historical Stock Chart
From Apr 2023 to Apr 2024