Mediaset Appoints Pier Silvio Berlusconi as CEO
April 30 2015 - 12:50PM
Dow Jones News
ROME--Mediaset SpA (MS.MI) said on Thursday that it has
appointed as its chief executive Pier Silvio Berlusconi, a son of
the founder of Italy's biggest broadcaster by market value.
Mr. Berlusconi, 46, replaces longtime CEO Giuliano Adreani, 72.
In a statement, Mediaset said Mr. Adreani will assist Mr.
Berlusconi in the company's strategy for the advertising
market.
Mr. Berlusconi keeps his role of vice chairman at the
Milan-based broadcaster.
His father Silvio Berlusconi, a former Italian prime minister
and head of the center-right opposition party Forza Italia,
controls Mediaset via the family holding company Fininvest.
Write to Liam Moloney at liam.moloney@wsj.com
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