-- Sydney office set to
enhance MediaMath's growing global footprint
SYDNEY and NEW YORK, July 31,
2014 /PRNewswire/ -- MediaMath, the creator of the
TerminalOne Marketing Operating System™ for digital marketers,
today announced the opening of a new office in Sydney, Australia. In addition, a number of
the staff from Kinected – one of Australia's leading advertising technology
companies – will join the MediaMath team in Australia to enhance their presence in the
country, and broaden product offerings to clients and partners.
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Kinected has worked in partnership with MediaMath for the past
two and a half years in Australia,
a fast-growing market that has become a key focus for MediaMath's
continued global expansion. The Kinected staff who were previously
aligned with MediaMath clients will now operate from the
Sydney office as part of the
MediaMath team. Meanwhile, the remaining members of the Kinected
team will continue to focus on other projects as a separate
entity.
This news follows recent announcements of office openings in
both Singapore and Japan as the company further expands in the
region.
Erich Wasserman, Co-Founder and
Chief Revenue Officer, who led MediaMath in EMEA and APAC until his
promotion earlier this year, commented, "We are delighted to
further establish MediaMath's presence in the Australian market and
are very excited to bring the Kinected team into the MediaMath
family. We will help brands and agencies to further capitalise on
the wealth of opportunities in Australia, APAC, and beyond. This is a very
exciting time for MediaMath and we anticipate more announcements
within the region in the near future."
To read the official announcement of Wasserman's role as Global
CRO, click here.
About MediaMath
Based in New York with 12
locations across 5 continents, MediaMath develops digital marketing
technology and offers deep industry expertise that enables
marketers to connect with consumers individually and at scale,
across the entirety of the world's digital media.
MediaMath's TerminalOne Marketing Operating System™ allows
marketers to customise their own technology infrastructure and
leverage their data and industry data in the planning,
execution, optimisation and analysis of digital marketing
programmes, resulting in smarter decisions that grow their
business. Powering the operations for thousands of marketers,
including those representing 55% of the Fortune 100, TerminalOne
enables them to drive transformative business results across the
entire digital ecosystem.
To learn more, visit, www.mediamath.com
Media Contact
For more information, please contact:
Victoria Usher, GingerMay
Marketing
victoria@gingermaymarketing.com
Tel: +44 (0)203 642 1124