Media Alert: Adobe Empowers Businesses to Transform at Adobe Summit
February 28 2017 - 12:01AM
Business Wire
Adobe (Nasdaq:ADBE) today announced keynote speakers and
luminaries for Adobe Summit 2017, the leading industry conference
for digital marketing and business transformation. The five-day
conference will pave the way for brands to transform into
experience-led businesses. Executives from top brands including
Microsoft, National Basketball Association, National Geographic,
T-Mobile and others will take the stage to discuss how to develop
and deliver standout customer experiences in a world with ever
increasing competitive pressures, consumer expectations, new
emerging technologies and customer touch points. Academy
Award-nominated actor and producer Bradley Cooper, Emmy-award
winning Saturday Night Live cast member Kate McKinnon, and Super
Bowl MVP Peyton Manning will offer insights into their own personal
branding and transformation as their roles evolve in today’s
digital world.
Adobe Summit will take place in Las Vegas from March 19-23, 2017
and is expected to draw 12,000 industry leaders, digital marketing
experts and inspirational speakers. Among the attendees will be
over 1,000 global partners, which include the 10 largest agencies
and the five largest system integrators. Adobe Marketing Cloud
powers 91 trillion transactions annually - more than any other
company in the space - for major brands across industry verticals
including the world’s 10 largest media & entertainment,
financial services, automotive, wealth management and telecom
companies. In 2016, Adobe received leadership recognition in 17
marketing-related industry analyst reports, reinforcing the
company’s strong momentum in the competitive digital marketing
space.
Conference Highlights:
- Joining Adobe CEO Shantanu Narayen,
Adobe executive vice president for digital marketing Brad Rencher,
and Adobe executive vice president and CTO Abhay Parasnis on the
main stage will be Microsoft executive vice president of cloud and
enterprise Scott Guthrie, National Basketball Association CMO Pam
El, National Geographic CMO Jill Cress, T-Mobile senior vice
president of digital Nick Drake, Academy Award-nominated actor and
producer Bradley Cooper, and Super Bowl MVP Peyton Manning.
- Eight tracks will offer over 200
breakout sessions with Adobe experts and top brands across
industries including financial services, travel & hospitality,
retail, high tech, media & entertainment, and healthcare.
The tracks will focus on key marketing technology areas
including cross-channel marketing, customer experience, data-driven
marketing, hands-on labs, integrated Marketing Cloud, marketing
innovations, mobile marketing and programmatic advertising. Brands
like Allstate Insurance Company, Comcast, Dell, Kaiser Permanente,
MGM Resorts International, Sprint and others will present.
- A Marketing Innovations track
will feature business leaders at the forefront of innovative
marketing strategies. Industry analysts, Adobe leaders and
marketing professionals from brands such as Lightwave, Prudential,
RYOT and USA Today Network will discuss topics covering content
marketing, the future of marketing and advertising, and more. Emmy
winning Saturday Night Live cast member Kate McKinnon will host
“Summit Sneaks,” an exclusive sneak-peek at innovations in
development at Adobe.
- Partner Day at Adobe Summit will
welcome over 1,000 leading-edge marketers from Adobe’s partner
ecosystem. Taking the main stage will be senior Adobe executives
including CEO Shantanu Narayen, executive vice president for
digital marketing Brad Rencher, and vice president for partners and
worldwide sales field operations Jay Dettling, among others. Adobe
executive vice president and CMO Ann Lewnes will host ESPN senior
vice president of marketing and consumer engagement Wanda Young on
stage for a fireside chat. Partner Day sessions will bring together
global system integrators; digital, advertising and media agencies;
ISVs; and technology partners.
- Visit the registration
page for more information about discounts and group passes.
Pre-conference and hands-on training for customers will be
available through Adobe Training Services from March 19-20. Adobe
Training Services courses are available for $800 per one-day
session and $1,600 per two-day session. Customers can sign up for
these courses when registering for Summit.
- Celebrate Summit with live performances
by Death Cab for Cutie and One Republic at the Summit Bash.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to
effectively reach and engage customers and prospects with highly
personalized marketing content across devices and digital touch
points. Eight tightly integrated Solutions offer marketers a
complete set of marketing technologies that focus on analytics, web
and app experience management, testing and targeting, advertising,
audience management, video, social engagement and campaign
orchestration. The tie-in with Adobe Creative Cloud makes it easy
to quickly activate creative assets across all marketing channels.
Thousands of brands worldwide including two-thirds of Fortune 50
companies rely on Adobe Marketing Cloud.
Summit 2017 Helpful Links
- Event Homepage
- Why Attend?
- Registration & Pricing
- Travel, Location & Hotels
- Agenda-at-a-Glance
- Sessions-at-a-Glance
- Pre-Conference Training (Adobe Training
Services)
- FAQ
- Adobe Marketing Cloud
Stay Connected – Summit 2017 Social Media Channels
- Twitter
- Facebook
- LinkedIn
Helpful Links
- Adobe Digital Marketing blog
- Twitter
- Facebook
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20170227006746/en/
AdobeHolly Little, 415-832-6833hlittle@adobe.comorStefan
Offermann, 408-536-4023sofferma@adobe.com
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