McAfee and Intel Redefine Consumer Security
January 07 2013 - 11:00AM
Business Wire
McAfee and Intel today announced their commitment to lead in
delivering innovative security solutions aimed at protecting a
consumer’s entire digital life, reflecting the broad adoption and
usage of personal devices. Together with Intel, McAfee is
redefining the consumer security experience with a focus on
safeguarding consumer devices, securing personal data and
protecting identities online. This user-centric approach will
deliver a comprehensive and valuable service offering that helps
meet the evolving needs of consumers as they enjoy their digital
lives, anywhere, from any device. The first of these personalized
security offerings from McAfee is available in beta to partners,
with a consumer version of the product available mid-year 2013.
The explosion in connected devices and the availability of
online content and services has consumers spending more of their
lives online. Always-connected consumers who are shopping, banking,
and sharing information online have an unprecedented amount of
their personal and financial information at risk to increasingly
sophisticated attacks and scams. Because of these new usages and
the resulting distribution of personal information, a more
comprehensive approach to security is required to protect
consumers.
A New Approach for a New Computing Paradigm
“As consumers live their lives online and use two, three, or
more different types of devices to accommodate their online
lifestyles, their needs are evolving,” said Gary Davis, vice
president of consumer marketing for McAfee. “Given this paradigm
shift, McAfee is relentlessly focused on keeping consumers’ online
lives safe so every user can fully explore the possibilities of
today’s digital age. It is no longer good enough to just protect a
device from a particular piece of malware; instead we need to
protect what a consumer does online no matter the device or where
it is used.”
Key attributes of consumer-centric online security and safety
include:
- Safeguarding Devices:
Comprehensive protection for PCs and Macs, along with mobile
devices, such as smartphones and tablets. Increased security
services will be available “cross-device” and in the cloud,
enabling for consumers to utilize capabilities from any device at
any time.
- Identity Protection: A
user-centric approach to security incorporates solutions to protect
identity and personal information from theft and misuse so that
consumers can have confidence their identity remains safe and
trusted. Plus, safe access destinations and services on the
Internet.
- Personal Data Security:
Simplified security technologies that ensure personal data remains
personal, whether it’s stored on a device or stored in the
cloud.
“Security is an essential component of any computing
experience,” said Don Harbert, general manager, Security Software
and Services Division at Intel. “Bringing technologies and
innovations from McAfee and Intel together allows us to further
strengthen our leadership in protecting and enhancing the digital
lives of consumers.”
Exclusive Beta Available to Consumer Partners
At CES, McAfee partners will be given demonstrations of the
consumer benefits of the new personalized security solutions and
the value they will add to consumers digital lives. Invite-only
demonstration will take place at McAfee Central located inside the
Delmonico Steakhouse in the Venetian.
For more information on personalized consumer security visit
www.mcafee.com
About McAfee
McAfee, a wholly owned subsidiary of Intel Corporation
(NASDAQ:INTC), empowers businesses, the public sector, and home
users to safely experience the benefits of the Internet. The
company delivers proactive and proven security solutions and
services for systems, networks, and mobile devices around the
world. With its Security Connected strategy, innovative approach to
hardware-enhanced security, and unique Global Threat Intelligence
network, McAfee is relentlessly focused on keeping its customers
safe. http://www.mcafee.com
Note: McAfee is a trademark or registered trademark of McAfee,
Inc. in the United States and other countries. Other names and
brands may be claimed as the property of others.
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