BENTON HARBOR, Mich.,
Feb. 4, 2014 /PRNewswire/
-- More than 630,000 people experience homelessness on any
given night in the United States,
according to the National Alliance to End Homelessness. To support
those in need, Maytag brand is teaming up with HomeAid America to
help supply temporary shelter for homeless families working to get
back on their feet.
As part of the partnership, Maytag will contribute appliances
and funding to HomeAid, a non-profit organization that builds and
renovates multi-unit shelters for America's temporary homeless
families and individuals. To date, HomeAid has built more than 350
housing projects nationwide at a value of more than $200 million – nearly 50 percent of which was
donated by the building industry.
"Now more than ever there are people in America that need help,
and Whirlpool Corporation has always been a leader in assisting
with safe and secure shelter," said Bob
Bergeth, general manager, Whirlpool Corporation builder
sales. "Just as Maytag brand is known for dependability, HomeAid
has served as a dependable lifeline for thousands of Americans who
needed a place to stay as they rebuilt their lives. For this
reason, we're very pleased to partner with HomeAid."
To kick off the brand's support of HomeAid, Maytag® kitchen and
laundry appliances will be installed in eight apartments being
added to the New Vista Shelter in Fullerton, Calif. The effort is HomeAid's
50th development in Orange
County and is part of a combined effort between Pathways of
Hope, Shea Homes and HomeAid Orange
County. When completed, the new apartments will provide shelter for
up to 36 people.
"We are thrilled to add Maytag as a national partner for HomeAid
America," said Peter Simons, chief
executive officer of HomeAid America. "Maytag has been a household
name for generations, known for their dependability and
reliability; those are two wonderful qualities in a partner.
HomeAid is very lucky to have them on our side as we continue our
effort to provide housing and other assistance for today's
homeless."
The New Vista Shelter expansion marks the kickoff of HomeAid
America's 25th anniversary. In 2014, HomeAid America
will highlight the growth and successes of the organization as well
as celebrate their donors, volunteers and a number of new projects.
Since its founding in 1989, HomeAid America's shelters have
provided more than 7,500 beds per night throughout the nation and
have housed more than 170,000 people as they work to rebuild their
lives.
For more information on the partnership between Maytag brand and
HomeAid, and how Inside Advantage is helping the building industry,
visit InsideAdvantage.com. Inside Advantage by Whirlpool
Corporation helps designers, builders and remodelers create more
livable spaces.
ABOUT HOMEAID AMERICA
HomeAid is a leading national
non-profit provider of housing for homeless families and
individuals. Through the generosity of builders, their trades and
their suppliers, HomeAid has completed 350 housing projects
nationwide at a value of more than $200
million, of which nearly 50 percent has been donated by the
building industry. HomeAid currently has 25 additional projects in
development across the country. HomeAid's facilities offer 2.4
million bed-nights annually through HomeAid's network of 15 active
chapters in 10 states across the country. For more information
about HomeAid, call 1-888-3HOMEAID or visit www.homeaid.org.
ABOUT MAYTAG BRAND
For
more than a century, Maytag® brand appliances have been
synonymous with dependability and durability. Through the
commitment of Whirlpool Corporation, Maytag® brand's
enduring tradition of quality production and performance continues
to thrive. Exceptionally durable, commercial-grade components are
found in many Maytag® brand appliances – including
Maytag® Maxima® front-load and Maytag® Bravos® top-load washers and
dryers. Maytag brand is part of the Whirlpool Corporation.
For more information on any Maytag® brand appliance, visit
www.maytag.com.
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation
is the world's leading global manufacturer and
marketer of major home appliances, with annual sales of
approximately $19 billion in 2013,
69,000 employees, and 59 manufacturing and technology research
centers around the world. The company markets Whirlpool, Maytag,
KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other
major brand names to consumers in nearly every country around the
world. Additional information about the company can be found
at www.whirlpoolcorp.com.
SOURCE Whirlpool Corporation