SAN FRANCISCO (Thomson Financial) - 1-800-Flowers.com Inc. said Monday it
has entered an agreement with Martha Stewart Living Omnimedia Inc. to launch a
co-branded line of fresh, seasonal flower arrangements and plants.
Financial terms of the agreement weren't disclosed.
The collaboration, Martha Stewart for 1-800-Flowers.com, offers arrangements
that showcase Stewart's favorite flowers, hand-selected and arranged in
containers inspired by her personal vase collections, the company said.
Shares of Carle Place, N.Y.-based 1-800-Flowers.com were up 16 cents, or
1.8%, at $9.01.
New York-based Martha Stewart's stock was up 29 cents, or 3.9%, at $7.65.
Katherine Hunt
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