BETHESDA, Md., March 30, 2017 /PRNewswire/ -- The
next generation of travelers are passionate, inquisitive and
social, sharing more than 400 million Snaps each day (source) on
Snapchat. Starting tomorrow with the launch of "Six Days, Seven
Nights," Marriott Rewards, an award-winning loyalty program from
Marriott International, Inc., is introducing Snapchat devotees to
its broad portfolio of world-class properties and the vast benefits
of loyalty. The new, four-part original series "Six Days, Seven
Nights" was created specifically for the fastest growing social
media network.
"There are a million reasons to travel and thousands of great
places to visit, and we have incredible properties in just about
any destination our guests want to go," says Amanda Moore, Senior Director, Social &
Digital Marketing, Loyalty. "Six Days, Seven Nights introduces the
Snapchat audience to the places, properties, people and program
benefits that fuel our member's experiences while traveling the
world."
Each three-minute "snapisode," which is partially filmed using
Snapchat Spectacles, enables viewers to explore new destinations,
cultures, communities and amazing properties through the lens of
top social media influencers, Tom Jauncey of Beautiful
Destinations, Diipa Khosla, Sara Hopkins and Jen Levinson. The
unscripted, vertical video series takes place in Berlin, Seoul, Dubai
and New York City, and follows the
host as they take viewers on exciting adventures on and off
property, all fueled by Marriott Rewards' benefits including free
WiFi, room upgrades, late check-out, and more.
While Marriott International has
30 diverse brands, more than 6,000 hotels in over 110 countries and
territories, "Six Days, Seven Nights" showcases four different
properties including Moxy Berlin Ostbahnhof, Renaissance New York
Times Square, THE PLAZA Seoul
(Autograph Collection Hotels), and one yet to be named.
At the start of the episode the host states their "mission" for
the week, then sets out to tackle their objective, using insights
and guidance from the hotel staff, locals and even audience members
following along on the Marriott Rewards Snapchat channel. In
episode one, Jen Levinson, a
notoriously picky eater, sets out to broaden her palate and
discovered the best food Berlin
offers, from currywurst to frog legs. In episode two, Tom Jauncey was challenged to capture the most
epic shots of New York City – the
higher the vantage point, the better. Throughout the episode, Tom
brings Marriott Rewards members along from the depths of Grand
Central Terminal to a birds-eye view of the Statue of Liberty via
helicopter.
The first of four "Six Days, Seven Nights" snapisodes will air
regularly on Marriott Rewards Snapchat, Facebook and YouTube
channels beginning today. The second snapisode begins airing on
Monday, May 1 and the rest
thereafter. Additionally, each host will create a "best-of"
travel listicle for each destination on @MarriottRewards Instagram
Stories.
Snapisode
|
Premiere
Date
|
Episode
|
Episode
Star
|
One
|
Thursday, March
30
|
Berlin
|
Jen
Levinson
|
Two
|
Monday, May
1
|
New York
|
Tom
Jauncey
|
Three
|
Tuesday, May
30
|
Seoul
|
Sara
Hopkins
|
Four
|
Friday, June
30
|
Dubai
|
Diipa
Khosla
|
Marriott Rewards is producing the series in conjunction with
imre and Delmondo.
About Marriott Rewards
Marriott International's
award-winning loyalty program – Marriott Rewards – spans 18 unique
and iconic global brands and over 4,500 distinctive properties.
Members of Marriott Rewards® - which includes The Ritz-Carlton
Rewards® - can link their accounts with Starwood Preferred Guest®
at members.marriott.com for expanded benefits including instant
elite status matching and unlimited points transfer across
portfolios. When members book their stays
on Marriott.com or the Marriott Mobile app, they
earn loyalty points, enjoy the advantage of exclusive Member
Rates, our lowest available rates, and gain an elevated stay
experience with free Wi-Fi, mobile check-in and checkout, and
Mobile Service Requests wherever available. The hugely
popular Marriott Rewards has won the Freddie Award for "Hotel
Program of the Year–Americas" nine consecutive years as chosen
by frequent travelers. Marriott Rewards is free to join and has no
blackout dates. To enroll and for more information about the
program, guests may visit. Connect with Marriott Rewards on
Facebook, Twitter and Instagram.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/marriott-rewards-premieres-season-one-of-six-days-seven-nights-the-first-original-snapchat-video-series-from-the-travel-industry-300431921.html
SOURCE Marriott Rewards