Adobe Systems Inc., IBM Corp. and Oracle Corp. are three key vendors highlighted in a new Technavio report

Technavio has published a new report on the global marketing automation software market, which is expected to grow at a CAGR of nearly 9% from 2015-2019.

Marketing automation market segmentation including end users and geography

Technavio’s report analyses the solutions and products offered by market vendors and presents a comprehensive breakdown in terms of market segmentation for different end users, including media and entertainment, manufacturing, retail, BFSI, high-end technologies and marketing & advertising.

Additionally, analysts have segmented market projections by key geography, focusing on the APAC region, EMEA and the Americas.

“The emergence of cloud-based marketing automation solutions has enabled organizational efficiency and helped to reduce the deployment costs of IT infrastructure,” says Faisal Ghaus, Vice President of Technavio.

“The growing popularity of marketing automation software solutions, given their ability to help businesses store, secure access and maintain digital records and data, is further increasing the adoption of cloud-based solutions,” says Ghaus.

Marketing automation software: Market scope and calculation of market size

This report covers the present scenario and the growth prospects for the global marketing automation software market from 2015-2019. To calculate the market size, Technavio considers revenue generated from marketing automation of software, solutions, tools, applications, services, support, and maintenance.

Industry analysis includes:

  • Key Vendors:
    • Adobe Systems Inc.
    • IBM Corp.
    • Oracle Corp.
    • Salesforce Inc.
    • SAP AG
    • SAS Institute Inc.
  • Market Growth Drivers:
    • Increased Adoption of Digital Media
    • Growing Focus on Marketing Effectiveness
  • Market Challenges:
    • Complexity in Choosing Appropriate Marketing Automation Solutions
    • Lack of Skilled Professionals
  • Market Trends:
    • Increased Demand for Cloud-based Solutions
    • Shift to Comprehensive Platforms

View the global marketing automation software market report.

Technavio currently has more than 3000 market research reports on a huge range of topics, including 50+ reports on the automation software market:

  • Global Scheduling and Automation Software Market 2014-2018
  • Global Datacenter Automation Software Market 2014-2018

If you are interested in more information, please contact our media team at media@technavio.com.

Technavio ResearchJes Ellacott, US: +1-630-333-9501, UK: +44-208-123-1770Media & Marketing Executivemedia@technavio.comwww.technavio.com