OMAHA, Neb., Oct. 19, 2015 /PRNewswire/ -- Marie
Callender's®, a brand of ConAgra Foods [NYSE: CAG], announced the
return of the Comforts From Home Project, a partnership with the
United Service Organizations (USO) that's committed to bringing the
heartwarming feelings, flavors, and favorites of home to those who
miss it most. In its second year, the Comforts From Home Project
invites consumers to support USO Operation Celebration™, a program
dedicated to celebrating holidays and other special occasions for
service members and military families who are missing the comforts
of home during these special times. The program brings food,
decorations and games to USO locations around the world so that our
nation's military community can celebrate special occasions no
matter where they are serving.
From September 1, 2015 through
January 29, 2016, consumers can help
give to USO Operation Celebration by entering the on-pack code from
one of the more than approximately 55 million specially marked
packages of Marie Callender's frozen
meals or desserts at www.ComfortsFromHome.com. Marie Callender's will donate $.50 to USO Operation Celebration for each code
entered[1].
"Last year, with consumers' overwhelming support, Marie Callender's brought care packages to a
very deserving group of servicemen and women stationed overseas
through a $250,000 donation to the
USO2GO program," said Christiane
Brocky, vice president and general manager, ConAgra Foods.
"This year, we're proud to support USO Operation Celebration to
help bring a taste of home and its comforts to our troops when
their service takes them away from family and friends during the
holidays and other special occasions."
In addition to the on-pack promotion, the 2015 Comforts From
Home Project will partner again with Scripps Networks to highlight
military families and their service through three popular
television shows: Guy's Grocery Games (Food Network),
Kitchen Crashers (HGTV and DIY Network) and Travel
Channel's American Heroes (Travel Channel). Each television
program offers a unique way to give back to those who defend our
homes every day and will feature a social media integration to
engage consumers online. Scripps Networks will also re-air the
one-hour program, A Hero's Welcome, which features a
heartwarming homecoming event for one retiring soldier, on
Veterans Day on Food Network.
"By supporting the USO's Operation Celebration program,
Marie Callender's is helping us
bridge the gap between home and our troops," said Lisa Anastasi, USO Chief Development Officer.
"From the Fourth of July to
Thanksgiving, the USO is dedicated to
helping troops enjoy every holiday with the comforts of home that
can often be taken for granted, such as seasonal meals,
entertainment and a chance to relax away from the stresses of
military duty."
In addition to the on-pack promotion and television
integrations, the Comforts From Home Project will be supported with
a robust marketing campaign that includes in-store signage, a free
standing newspaper insert, a magazine outsert in the November
issues of Allrecipes, Better Homes & Gardens, Every Day with
Rachael Ray, Martha Stewart Living and Taste of Home, as well
as digital and social media support.
Visit www.ComfortsFromHome.com to learn more about the on-pack
promotion, the USO Operation Celebration program and the Scripps
Networks TV specials airing this fall. Consumers can also see how
many codes have been entered with the real-time code tracker.
ABOUT CONAGRA FOODS
ConAgra Foods, Inc. (NYSE: CAG) is
one of North America's largest
packaged food companies with branded and private branded food found
in 99 percent of America's households, as well as a strong
commercial foods business serving restaurants and foodservice
operations globally. Consumers can find recognized brands such as
Banquet®, Chef Boyardee®, Egg Beaters®, Healthy Choice®, Hebrew
National®, Hunt's®, Marie
Callender's®, Orville
Redenbacher's®, PAM®, Peter Pan®, Reddi-wip®, Slim Jim®,
Snack Pack® and many other ConAgra Foods brands, along with food
sold by ConAgra Foods under private brand labels, in grocery,
convenience, mass merchandise, club and drug stores. Additionally,
ConAgra Foods supplies frozen potato and sweet potato items as well
as other vegetable, spice, and bakery goods to commercial and
foodservice customers. ConAgra Foods operates ReadySetEat.com,
an interactive recipe website that provides consumers with easy
dinner recipes and more. For more information, please visit us at
www.conagrafoods.com.
About the USO
The USO lifts the spirits of America's
troops and their families millions of times each year at hundreds
of places worldwide. We provide a touch of home through centers at
airports and military bases in the U.S. and abroad, top quality
entertainment and innovative programs and services. We also provide
critical support to those who need us most, including
forward-deployed troops, military families, wounded warriors,
troops in transition and families of the fallen. The USO is a
private, non-profit organization, not a government agency. Our
programs and services are made possible by the American people,
support of our corporate partners and the dedication of our
volunteers and staff.
In addition to individual donors and corporate sponsors, the USO
is supported by President's Circle Partners: AT&T, BNSF
Railway, Clark Construction Group, LLC, The Coca-Cola Company,
JCPenney, Johnson & Johnson, Kroger, Northrop Grumman
Corporation and Four-Star Partners: BIC, ConAgra Foods, FedEx,
GEICO, Harris Teeter, Jeep, Lockheed
Martin, Microsoft Corporation, NFL, Procter & Gamble, TKS
Telepost Kabel-Service Kaiserslautern GmbH & Co. KG and Wawa
Inc. We are also supported through the United Way and Combined
Federal Campaign (CFC-11381). To join us in this important mission,
and to learn more about the USO, please visit uso.org.
[1] For every entry by 1/29/16 of
an 8-digit code found on participating products, Marie Callender's will donate $.50 to the USO Operation Celebration™.
Guaranteed minimum donation: $100,000. Maximum donation: $300,000. Limit 5 code entries per
person/computer each day. Valid in U.S. only. ConAgra Foods, Inc.
All Rights Reserved.
For more information, please
contact:
Kayla Jaroch,
Edelman
312-240-3156
Kayla.Jaroch@edelman.com
Amy Morgan, ConAgra
Foods
630-857-1120
Amy.Morgan@ConAgraFoods.com
www.ComfortsFromHome.com
www.MarieCallendersMeals.com
www.ConagraFoods.com
Photo - http://photos.prnewswire.com/prnh/20151016/277849
Logo - http://photos.prnewswire.com/prnh/20151016/277850LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/marie-callenders-continues-partnership-with-uso-to-bring-comforts-from-home-to-us-troops-around-the-globe-300161497.html
SOURCE ConAgra Foods, Inc.