On-Pack Promotion and Veterans Day TV
Special Honor and Give Back to Those Who Serve
Marie Callender’s, a brand of ConAgra Foods (NYSE: CAG),
announced the launch of the Comforts from Home Project today, a
program dedicated to bringing the heartwarming feelings, flavors,
and favorites of home to those who miss it most. In its inaugural
year, the Comforts from Home Project will bring the comforts of
home to those who protect America's homes every day: the brave men
and women of the U.S. Military. In partnership with the United
Service Organizations (USO), the integrated campaign features an
on-pack promotion that encourages consumers to support USO2GO, a
USO program that provides kits filled with electronics, sports
gear, books, games and more to troops stationed in remote locations
around the world.
Marie Callender's, in partnership with
the United Service Organizations (USO), announced the launch of the
Comforts from Home Project today. (Photo: USO)
From September 1, 2014 through January 31, 2015, every time
consumers look for one of the more than 51 million specially-marked
Marie Callender’s meals or desserts from their grocer’s freezer
case, they’re invited to support U.S. troops by entering an
eight-digit code from the package online at
www.ComfortsFromHome.com. Each code entered online equals a $0.50
donation1 to the USO2GO program. Kits are designed to help soldiers
transform a remote base into a place where troops can organize a
pick-up football game, relax in comfortable chairs to swap stories,
or send emails to loved ones back home.
“Marie Callender’s is all about creating homemade meals and
desserts that encourage families to slow down and savor the moment.
With our premium ingredients and made-from-scratch special touches,
we offer family favorites that often remind people of home and the
comfort it can bring,” said Chris Brocky, vice president &
general manager, ConAgra Foods. “It’s only fitting that we help
bring a taste of home to a very deserving group of individuals: our
U.S. servicemen and women.”
In addition to the on-pack promotion, the Comforts from Home
Project will deliver the comforts of home to troops stationed in
Germany and pay special tribute to one retiring soldier in a
national television event airing on Veterans Day, November 11,
2014. A Hero’s Welcome, a one-hour special will feature a
heartwarming homecoming event that brings the comforts of home to
American troops in surprising ways with the help of the USO, hosts
Robert Irvine from Food Network’s Restaurant: Impossible, Genevieve
Gorder from HGTV’s Genevieve’s Renovation, and Gary Sinise,
award-winning actor, humanitarian, and founder of the Gary Sinise
Foundation. The special airs across Scripps Networks Interactive,
including Food Network, HGTV, Cooking Channel, Travel Channel,
DIYNetwork, and Great American Country.
"By supporting the USO's USO2GO program, Marie Callender’s is
helping to bridge the gap between home and our troops,” said Ed
Shock, USO vice president of Warrior and Family Care. “USO2GO kits
provide our deployed troops with some of the comforts of home. The
USO is lucky to have partners like Marie Callender’s who understand
the importance of showing our troops how much they are
appreciated."
Visit www.ComfortsFromHome.com to learn more about the on-pack
promotion, the USO2GO program and “A Hero’s Welcome” airing this
November. Additionally, look for other Marie Callender’s digital,
social and in-store marketing activations surrounding the Comforts
from Home Program.
ABOUT CONAGRA FOODSConAgra Foods, Inc. (NYSE: CAG) is one
of North America's largest packaged food companies with branded and
private branded food found in 99 percent of America’s households,
as well as a strong commercial foods business serving restaurants
and foodservice operations globally. Consumers can find recognized
brands such as Banquet®, Chef Boyardee®, Egg Beaters®, Healthy
Choice®, Hebrew National®, Hunt's®, Marie Callender's®, Orville
Redenbacher's®, PAM®, Peter Pan®, Reddi-wip®, Slim Jim®, Snack
Pack® and many other ConAgra Foods brands, along with food sold by
ConAgra Foods under private brand labels, in grocery, convenience,
mass merchandise, club and drug stores. Additionally, ConAgra Foods
supplies frozen potato and sweet potato items as well as other
vegetable, spice, and bakery goods to commercial and foodservice
customers. ConAgra Foods operates ReadySetEat.com, an
interactive recipe website that provides consumers with easy dinner
recipes and more. For more information, please visit us at
www.conagrafoods.com.
ABOUT THE USOThe USO lifts the spirits of America’s
troops and their families millions of times each year at hundreds
of places worldwide. We provide a touch of home through centers at
airports and military bases in the U.S. and abroad, top quality
entertainment and innovative programs and services. We also provide
critical support to those who need us most, including
forward-deployed troops, military families, wounded warriors,
troops in transition and families of the fallen. The USO is a
private, non-profit organization, not a government agency. Our
programs and services are made possible by the American people,
support of our corporate partners and the dedication of our
volunteers and staff.
In addition to individual donors and corporate sponsors, the USO
is supported by President’s Circle Partners: American Airlines,
AT&T, BNSF Railway, Clark Construction Group, LLC, The
Coca-Cola Company, Grand Canyon University, JCPenney, Jeep, Johnson
& Johnson, Kroger, Northrop Grumman Corporation and TriWest
Healthcare Alliance and Worldwide Strategic Partners: BAE Systems,
BIC, The Boeing Company, ConAgra Foods, FedEx, Harris Teeter,
Lockheed Martin, Microsoft Corporation, Procter & Gamble, TKS
Telepost Kabel-Service Kaiserslautern GmbH & Co. KG and Wawa
Inc. We are also supported through the United Way and Combined
Federal Campaign (CFC-11381). To join us in this important mission,
and to learn more about the USO, please visit uso.org.
1 For every entry by 1/31/15 of an 8-digit code found on
participating products, Marie Callender’s will donate $.50 to the
USO2GO program. Guaranteed minimum donation: $100,000. Maximum
donation: $250,000. Limit 5 code entries per person/computer each
day. Valid in U.S. only.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140923006123/en/
EdelmanKayla Jaroch,
312-240-3156Kayla.Jaroch@edelman.comorConAgra FoodsAmy Morgan,
630-857-1120Amy.Morgan@conagrafoods.comwww.conagrafoods.comwww.mariecallendersmeals.com
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