Marchex and Google to Host Live Video Chat on Best Practices for Mobile Click-to-Call Ads
July 23 2014 - 11:30AM
Business Wire
Marchex, Inc. (NASDAQ:MCHX), a mobile advertising technology
company, will team up with Google next Wednesday for a Google
Hangout session on how businesses can drive more calls from
consumers who are constantly searching for products and services on
their mobile phones.
The Hangout, titled “Transform Your Business With A Smarter
Click-to-Call Strategy,” will air July 30 from 10 a.m. to 11 a.m.
PDT. To sign up for it, click on this link
https://plus.google.com/u/0/events/cjl8b6qthm5e3i6cknctp8i2cug.
Answer “Yes” in the right-hand box where it says “Are you going to
watch?”
Marchex and Google will discuss call trends, call analytics, and
general call strategy during the broadcast, and talk about
additional insights from a white paper the two companies partnered
on in May (find it here). The paper lays out why phone calls are
now the most-desired outcome of digital advertising and highlights
best practices on how advertisers can optimize click-to-call ads
and grow sales over the phone.
John Busby, SVP of the Marchex Institute, Marchex’s data and
insights team, will share perspectives on the paper’s findings
during the Hangout and answer any questions from participants.
Busby will be joined on the panel by Google Product Manager
Anurag Agrawal; Josh Aston, Senior Director of Online Marketing at
Progrexion, a company that specializes in credit repair services;
and Cameron Urry, Senior Interactive Marketing Manager at Extra
Space Storage.
The discussion will be moderated by Dave Miller, Google’s
Emerging Local Ads Product Strategy Manager.
The Hangout will include an audience Q&A session at the
end.
About Marchex
Marchex is a mobile advertising technology company. The
company provides a suite of products and services for businesses
that depend on consumer phone calls to drive sales. Marchex’s
mobile advertising platform delivers new customer phone calls to
businesses, while its technology analyzes the data in these calls
to help maximize ad campaign results. Marchex disrupts
traditional advertising models by giving businesses full
transparency into their ad campaign performance and charging them
based on new customer acquisition.
Please
visit www.marchex.com, blog.marchex.com or @marchex on
Twitter (Twitter.com/Marchex), where Marchex discloses
material information from time to time about the company, its
financial information, and its business.
Media InquiriesMarchex Corporate CommunicationsSonia
Krishnan, 206-331-3434Email: skrishnan(at)marchex.com
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