Marchex and DoubleClick Search Deliver Transparency & Real-Time Insights to Search Marketers for Every Keyword
February 11 2016 - 9:00AM
Business Wire
New integration connects 100% of phone calls to
keywords for sophisticated search marketing campaigns.
Marchex (NASDAQ:MCHX), a mobile advertising analytics company,
today announced a new integration with DoubleClick Search that
delivers better return on advertising spend for search marketers
that rely upon inbound phone calls to drive revenue. Research from
Google shows that 57% of smartphone users call a business after
searching for information on their phone because they want to talk
to a real person.
The new integration is the only to deliver 100% keyword
attribution for calls placed directly from paid search ads for an
unlimited number of keywords and any campaign structure. In
addition, Marchex Search Analytics delivers call intelligence data
such as Interactive Voice Response (IVR) inputs for each keyword
directly into DoubleClick Search. This allows marketers to optimize
its search marketing efforts towards consumers that are most likely
to purchase.
Marchex Search Analytics is leveraged with DoubleClick Search
for clients in many industries, including Time Warner Cable,
Liberty University and Location3. “Inbound phone calls are a key
source of revenue for many of our clients,” said Jim Halligan, Head
of Paid Search at Location3, a full-service digital marketing
agency. “Working with Marchex and DoubleClick Search has allowed us
to improve our advertising performance by assigning a value to
every phone call and connecting each call to a specific keyword for
large, sophisticated paid search programs.”
The Marchex Analytics platform measures offline sales, audiences
and consumer intent from digital advertisements across every
channel and every device. By partnering with
Marchex, DoubleClick Search can deliver strategic insights
that connect the dots between paid search and offline sales to
drive higher levels of advertising performance and consumer
engagement.
“Our integration with DoubleClick search is designed for the
largest search marketers with hundreds of thousands of keywords,”
said Nilesh Dhawale, Senior Product Manager at Marchex. “We are
thrilled to partner with DoubleClick Search to provide any client
that uses click-to-call the ability to properly automate paid
search bidding.”
About Marchex
Marchex is a mobile advertising analytics company that connects
online behavior to real-world, offline actions. By linking critical
touchpoints in the customer journey, Marchex’s products enable a
360-degree view of marketing effectiveness. Brands and agencies
utilize Marchex’s products to transform business performance.
Please visit www.marchex.com, www.marchex.com/blog/ or @marchex
on Twitter (twitter.com/Marchex), where Marchex discloses material
information from time to time about the Company, its financial
information, and its business.
About DoubleClick Search
DoubleClick Search gives advertisers the workflow tools, robust
reporting and bid optimization they need to get more value from
their search campaigns. Built on Google infrastructure and natively
integrated with the DoubleClick Digital Marketing platform,
DoubleClick Search makes it faster and easier to respond to an
ever-changing market in real time and at scale.
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version on businesswire.com: http://www.businesswire.com/news/home/20160211005341/en/
Marchex, Inc.Investor RelationsTrevor Caldwell,
206-331-3600ir(at)marchex.comorMedia Inquiries:Marchex Corporate
Communications206-331-3434pr(at)marchex.com
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