Marchex and [24]7 Partnership Delivers Digital Marketing Automation for Inbound Call Campaigns
December 08 2016 - 9:00AM
Business Wire
Partnership enables marketers to integrate and
measure offline calls, gain untapped insights, and optimize
customer acquisition campaigns
Marchex (NASDAQ:MCHX), a mobile advertising analytics company,
and [24]7, a global leader in customer engagement solutions,
announced a strategic partnership designed to maximize media
efficiency for digital advertising campaigns that drive sales
through inbound phone calls. The partnership allows marketers to
tie offline outcomes, including incoming phone calls, to every
digital media asset, including paid search, Web sites and chat.
Consumers place billions of phone calls to businesses each year
directly from mobile advertisements and other digital marketing
channels. According to research and advisory firm BIA/Kelsey,
‘click-to-call’ commerce drives more than $1 trillion in consumer
spend, but marketers lack the necessary data or attribution to
optimize offline sales conversions. By integrating offline data
that Marchex provides into the [24]7 Customer Acquisition Cloud,
marketers can gain new insights that enable them to optimize bids,
digital media campaigns and overall marketing investments.
The [24]7 Customer Acquisition Cloud, which includes [24]7 Chat,
[24]7 Personalization and [24]7 Predictive Search Bidding, enables
marketers to better influence consumers at every touch point.
Leveraging more than 1.5 billion consumer interactions that happen
annually on the [24]7 platform, the [24]7 Customer Acquisition
Cloud enables marketers to increase their understanding of how
media spending is driving revenues and adapt their strategies
across digital marketing campaigns, including search, display,
social, mobile and video.
Under the partnership, the Marchex Analytics platform measures
offline sales, audiences and consumer intent from digital
advertisements across every channel and every device, allowing the
[24]7 Customer Acquisition Cloud to measure and automate digital
campaigns that drive to offline sales.
Marchex provides the industry’s leading platform that delivers
100% keyword level attribution for all calls from paid search.
Marchex Search Analytics will deliver automated insights on every
phone call directly into [24]7 Predictive Search Bidding, including
call outcomes and Interactive Voice Response (IVR) inputs.
“Without proper attribution, it’s impossible to optimize
marketing investment,” said Scott Horn, chief marketing officer for
[24]7. “Offline sales, including phone calls, are a key part of
this optimization and through this integration with Marchex, we can
help companies drive instant media efficiency for search campaigns
that drive phone sales. For the first time, marketers can use call
attribution to help personalize display, web and social
campaigns.”
“High-frequency bidding offers exciting new capabilities, but
until now, brands that drive phone calls from paid search have been
unable to take advantage of them,” said Ben Fitzpatrick, Director
of Alliances for Marchex. “Our partnership with [24]7 empowers our
enterprise customers for the first time to incorporate phone sales,
chat, site personalization and paid search as part of a
closed-loop. This new insight will help them quickly maximize
revenue from limited marketing budgets.”
About [24]7
[24]7 is redefining the way that companies interact with
consumers. The company’s customer engagement platform assists
several hundred million visitors across all channels, and engages
in more than 1.5 billion conversations annually, most of which are
automated. Using [24]7 solutions, many of the world’s largest and
most recognizable brands are anticipating and acting on consumer
intent to create more personalized customer experiences. This shift
to an intent-driven engagement strategy results in an order of
magnitude improvement in digital adoption, customer satisfaction,
and revenue growth. For more information, visit:
http://www.247-inc.com.
[24]7 is a registered trademark of 24/7 Customer, Inc. All other
brands, products or service names are or may be trademarks or
service marks of their respective owners.
About Marchex
Marchex is a mobile advertising analytics company that connects
online behavior to real-world, offline actions. By linking critical
touch points in the customer journey, Marchex’s products enable a
360-degree view of marketing effectiveness. Brands and agencies
utilize Marchex’s products to transform business performance.
Please visit www.marchex.com, www.marchex.com/blog/ or @marchex
on Twitter (twitter.com/Marchex), where Marchex discloses material
information from time to time about the Company, its financial
information, and its business.
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Marchex, Inc.Investor RelationsTrevor Caldwell,
206-331-3600ir(at)marchex.comorMedia Inquiries:Marchex Corporate
Communications206-331-3434pr(at)marchex.com
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