Marchex Sees Strong Demand in UK, Europe for Call Analytics
June 21 2016 - 03:15AM
Business Wire
On the heels of forming a UK-based sales and account management
team, Marchex (NASDAQ: MCHX), a mobile advertising analytics
company, today announced strong demand for its Marchex Call
Analytics platform in the UK and Europe. The platform, which
connects phone sales to digital media channels, is seeing
increasing adoption from large advertisers looking to maximize
media efficiency and business operations when a consumer uses a
mobile phone to make an offline purchase.
Marchex Call Analytics has been adopted by leading brands across
Europe in a wide variety of industries, including AccorHotels, Yell
and First Stop. “We launched Marchex Call Analytics in the UK and
United States in order to gain real-time visibility and insights
into performance of our digital advertising campaigns,” said Kurt
Stephenson, e-Commerce Innovation Manager at AccorHotels, the
world’s leading hotel operator. “Within weeks, we achieved a 10x
ROI on our investment, and we look forward to a further global
rollout.”
Marchex Call Analytics is now available in seven European
countries, including UK, Ireland, France, Spain, Italy, Poland, and
the Netherlands. In addition, Marchex has added roles in account
management and sales and opened an office in Central London. “Large
advertisers are increasingly looking to truly understand the
online-to-offline customer journey,” said Anna Forbes, Managing
Director, UK at Marchex. “As such, we are seeing strong interest
from brands and agencies in Marchex Call Analytics.”
Consumers in the UK and Europe are increasingly using mobile
devices to research and select products and services, and using
click-to-call to make an appointment, reservation or purchase. Data
from Google shows that click-to-call functionality is a critical
part of the path to purchase for UK consumers in industries such as
Auto, Telcos, Insurance, Travel, Home Services and Professional
Services.
Marchex Call Analytics next-generation call analytics technology
maximizes media efficiency for large advertisers by connecting
phone sales to digital media campaigns, down to the campaign,
keyword and impression. The platform’s Call DNA is the only
conversational analytics solution to visually map, classify and
score every phone call so brands can programmatically identify
opportunities to improve sales performance. Marchex Call Analytics
for Search is the industry’s leading platform to track and measure
which keywords drive sales over the phone.
Marchex’s London office is located at the intersection of Oxford
Street and Tottenham Court Road in the heart of “Medialand.”
About Marchex
Marchex is a mobile advertising analytics company that connects
online behavior to real-world, offline actions. By linking critical
touchpoints in the customer journey, Marchex’s products enable a
360-degree view of marketing effectiveness. Brands and agencies
utilize Marchex’s products to transform business performance.
Please visit marchex.co.uk, www.marchex.com/blog or @marchex on
Twitter (Twitter.com/Marchex), where Marchex discloses material
information from time to time about the Company, its financial
information, and its business.
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Marchex, Inc.Investor RelationsTrevor Caldwell,
206-331-3600ir(at)marchex.comorMedia Inquiries:Marchex Corporate
Communications206-331-3434pr(at)marchex.com
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