Marchex Sees Growth In Australia Market – Senior VP Muilenburg To Present At ADMA Data Day in Sydney and Melbourne
April 26 2016 - 4:30PM
Business Wire
Marchex (NASDAQ:MCHX), a mobile advertising analytics company,
today announced that Matt Muilenburg, Senior Vice President and
Customer Evangelist, will speak at ADMA Data Day in Sydney on April
27th and Melbourne on April 29th as part of the organization’s
annual event on data driven marketing. ADMA is Australia’s
marketing and advertising association, and supports and champions
excellence in data-driven marketing and advertising in
Australia.
A digital advertising and auto industry veteran, Muilenburg has
been tapped to discuss how to harness mobile intelligence in an
omni-channel world. Muilenburg will address the challenges and
considerations of investing in mobile marketing, and show how
leading brands that depend upon inbound phone calls to drive
revenue are using real-world outcomes and mobile analytics to
improve media efficiency and customer experience.
Marchex forecasts that Australian consumers will make more than
7 billion phone calls from smartphones to business in 2016, with
nearly 3 billion coming directly from search engine results and
paid listings. Since opening an office in Australia in 2015,
Marchex has added customers in the region in a variety of
industries, including Utilities, Education and Healthcare.
“Inbound phone calls are a critical outcome of digital
advertising campaigns for many of Australia’s top brands,” said
Daniel Benton, Country Manager ANZ. “Marchex Call Analytics is
proving to be an essential service for enterprises looking to
maximize advertising returns.”
"I’m thrilled to present at ADMA’s Data Day,” Muilenburg said.
“The modern marketer is challenged to find ways to delight the
mobile consumer at each point in the path to purchase, and I look
forward to participating in this important industry
conversation.”
Marchex’s report on click-to-call commerce in Australia can be
found at:
http://pages.marchex.com/australia-mobile-performance.html
About Marchex
Marchex is a mobile advertising analytics company that connects
online behaviour to real-world, offline actions. By linking
critical touchpoints in the customer journey, Marchex’s products
enable a 360-degree view of marketing effectiveness. Brands and
agencies utilize Marchex’s products to transform business
performance.
Marchex Australia can be found at http://www.marchex.com.au/
Please visit www.marchex.com, www.marchex.com/blog or @marchex
on Twitter (Twitter.com/Marchex), where Marchex discloses material
information from time to time about the company, its financial
information, and its business.
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version on businesswire.com: http://www.businesswire.com/news/home/20160426006606/en/
Marchex, Inc.Investor RelationsTrevor Caldwell,
206-331-3600ir(at)marchex.comorMedia Inquiries:Corporate
Communications206-331-3434pr(at)marchex.com
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