Marchex Expands Call Analytics Platform with Clients Internationally, Brings New Mobile Advertising Analytics Capabilities to...
June 03 2015 - 9:00AM
Business Wire
Today, Marchex (NASDAQ:MCHX) announced that it has expanded its
industry-leading Call Analytics platform and presence beyond North
America to include coverage in Europe, Canada, Australia and New
Zealand. Marchex has tapped company veteran and SVP Brooks McMahon
to lead this effort.
Marchex’s Call Analytics platform has grown throughout the U.S.
by delivering enterprise marketers full visibility into mobile’s
influence on offline transactions. As the platform has been adopted
in the U.S. by a growing list of global brands and agencies, client
need and demand for international support has grown as well.
Selected clients launching with Marchex internationally include CDK
Global and Yell, along with several technology partners such as
Kenshoo.
“The Marchex Call Analytics platform has been a critical
component of our marketing solutions in the U.S. for many years,”
said Max Steckler, VP Global Products and Solutions at CDK Global.
“We’ve launched Marchex Call Analytics in Australia, New Zealand
and Canada in order to provide our clients with real-time
visibility and insights into their mobile and other digital
advertising campaigns, and look forward to a further global
rollout.”
“The explosion in mobile search volume worldwide has created
demand to offer integrated call analytics in our international
markets,” said Rob Coyne, Managing Director, EMEA at Kenshoo. “Our
partnership with Marchex ensures that our customers can measure the
efficiency and performance of inbound phone calls from their
marketing campaigns. We see many potential opportunities across our
collective customer bases to bring combined solutions to
market.”
“The need to tie mobile advertising spend to sales is happening
now and enterprise brands must have solutions that scale globally
and seamlessly. Our international expansion is designed to meet
their needs and further establish Marchex as the world’s leading
mobile advertising analytics company,” said Pete Christothoulou,
Marchex Chief Executive Officer. “While we believe this opens doors
to new business relationships, we’re especially pleased that it is
being driven by demand from our valued enterprise clients and
technology partners.”
The platform’s expansion brings next-generation call analytics
capabilities previously unavailable to marketers outside of North
America. These include channel-specific solutions such as Marchex
Call Analytics for Search, the only solution that provides 100%
real-time attribution for phone calls from mobile search. In
addition, phone calls are analyzed by Marchex Call DNA, the only
conversational analytics solution that visually maps, classifies
and scores every phone call automatically.
About Marchex
Marchex is a mobile advertising analytics company that connects
online behavior to real-world, offline actions. By linking critical
touchpoints in the customer journey, Marchex’s products enable a
360-degree view of marketing effectiveness. Brands and agencies
utilize Marchex’s products to transform business performance.
Please
visit www.marchex.com, blog.marchex.com or @marchex on
Twitter (Twitter.com/Marchex), where Marchex discloses
material information from time to time about the company, its
financial information, and its business.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150603005223/en/
Marchex, Inc.Investor RelationsTrevor Caldwell,
206-331-3600ir(at)marchex.comorMedia Inquiries:Corporate
Communications206-331-3434pr(at)marchex.com
Marchex (NASDAQ:MCHX)
Historical Stock Chart
From Mar 2024 to Apr 2024
Marchex (NASDAQ:MCHX)
Historical Stock Chart
From Apr 2023 to Apr 2024