Marchex Enters into Preferred Partnership with MapQuest to Connect Mobile & Online Consumers to Businesses via Pay-for-Call Ads
January 23 2014 - 9:02AM
Business Wire
Marchex, Inc. (NASDAQ:MCHX), a mobile advertising technology
company, today announced it has entered into a preferred
partnership with MapQuest, Inc., wholly owned by AOL Inc.
The partnership allows Marchex to leverage MapQuest’s broad
reach of consumers across every digital channel for pay-for-call
advertising. In turn, MapQuest can now tap into Marchex’s rapidly
expanding base of more than 100,000 national and local businesses
that spend more than $100 million annually on performance-based
advertising. These targeted pay-for-call ads prompt high-intent
consumers – those typing in keywords on search engines or maps – to
pick up the phone to call the business.
Recent data underscores MapQuest’s broad scale in mobile. The
brand reached 38.1 million combined mobile and desktop unique
visitors in November 2013, according to comScore. MapQuest ranked
third on a top 10 list of consumers’ most-used mobile apps for
local business searches, according to the 2013 Local Search Usage
Study released in March by comScore, 15Miles and Neustar
Localeze.
“MapQuest is a major player in this space. We’re thrilled to
create a partnership with such a top-tier mobile and digital brand,
which will increase our footprint of high-intent mobile consumers,”
said Travis Fairchild, Vice President of Distribution at Marchex.
“Ultimately, creating quality connections between mobile consumers
and businesses is what drives the Marchex performance model.”
“We believe Marchex represents the right combination of product,
customer scale, and business model to help improve our
business-listing results and advertising yield,” said Brian
McMahon, General Manager at MapQuest. “This partnership provides an
opportunity for MapQuest to reach a broad selection of
performance-based advertisers of all sizes and evolve with an
advertising format that is native to mobile – a phone call.”
About Marchex
Marchex is a mobile advertising technology company. The company
provides a suite of products and services for businesses that
depend on consumer phone calls to drive sales. Marchex’s mobile
advertising platform delivers new customer phone calls to
businesses, while its technology analyzes the data in these calls
to help maximize ad campaign results. Marchex disrupts traditional
advertising models by giving businesses full transparency into
their ad campaign performance and charging them based on new
customer acquisition.
Please
visit www.marchex.com, blog.marchex.com or @marchex on
Twitter (Twitter.com/Marchex), where Marchex discloses
material information from time to time about the company, its
financial information, and its business.
About MapQuest
MapQuest provides Internet, mobile and business solutions
delivering on the promise of helping people dream, plan, share and
go wherever the map meets their life. MapQuest is one of the
leading mapping brands online, reaching 28.4 million web users and
13.7 million mobile and tablet users, with 4.0 million users across
devices in November 2013, according to comScore Media Metrix.
MapQuest’s mobile solutions are compatible with a variety of mobile
devices, including iPhone and Android devices. MapQuest, Inc., a
wholly owned subsidiary of AOL Inc, is based in Denver, Colo.
Marchex Corporate CommunicationsSonia Krishnan,
206-331-3434Email: skrishnan(at)marchex.comorMapQuest Corporate
CommunicationsJen Asbury, 303-250-9524Email:
jennifer.asbury(at)mapquest.com
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