Marchex Democratizes the Power of Search Marketing, Extends Search Analytics Capabilities to Companies of All Sizes
June 13 2017 - 09:00AM
Business Wire
New Search Essentials product helps every
business understand what is driving the phone call from their paid
search strategies
SMX Advanced - Marchex (Nasdaq: MCHX), a leading mobile
advertising analytics company, announced today at SMX Advanced, the
premier event for SEO and SEM professionals, that it has extended
the power of search to all companies with the availability of
Marchex Search Essentials, a new version of its leading Search
Analytics product. While previously targeted for enterprise-level
companies with large marketing budgets, Marchex Search Essentials
can now enable companies of all sizes to maximize their spend and
increase ROI on paid search campaigns.
“In today’s digital age, it’s critical for companies to be able
to track and measure paid search efforts, regardless of their size,
industry or budget. Our company is committed to extending
data-driven insights to all marketers,” said Guy Weismantel,
Executive Vice President, Marketing, at Marchex. “Removing the
barrier to entry allows us to provide a scalable option for smaller
companies that want to participate in and benefit from this space
as well. All while still maintaining our commitment to provide
enterprise solutions for customers on the other end of the
spectrum.”
Marchex Search Essentials helps eliminate a major blind spot for
marketers by attributing every inbound phone call to a paid search
keyword. As a result, marketers have the insights they need to make
real-time adjustments to drive stronger, more efficient performance
for their paid search campaigns.
Marchex Search Analytics, initially launched in 2015, enables
full optimization for online data and call outcomes. It also
provides marketers with access to Marchex speech technology,
including the high intent signal which enables search marketers to
optimize their campaigns towards calls that are more likely to
convert.
Marchex will present at SMX Advanced on Wednesday, June 14, at
1:45pm PT in the session “How to Maximize Performance from Your
Paid Search Campaigns to Drive Calls That Convert.” The speakers
are Marchex’s EVP of Marketing, Guy Weismantel; Director of Product
and Engineering Sundi Raman; and Product Marketing Manager Darlene
Mate. Stop by to learn ways to optimize paid search campaigns and
how to make more strategic marketing decisions, or visit Marchex at
booth #41.
About Marchex
Marchex is a mobile advertising analytics company that connects
online behavior to real-world, offline actions. By linking critical
touchpoints in the customer journey, Marchex’s products enable a
360-degree view of marketing effectiveness. Brands and agencies
utilize Marchex’s products to transform business performance.
Please visit www.marchex.com, www.marchex.com/blog
or @marchex on Twitter (Twitter.com/Marchex), where
Marchex discloses material information from time to time about
the company, its financial information, and its business.
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version on businesswire.com: http://www.businesswire.com/news/home/20170613005505/en/
Marchex, Inc.Investor RelationsTrevor Caldwell,
206-331-3600ir@marchex.comorMedia Inquiries:March
Communications617-960-8896Marchex@marchcomms.com
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