Marchex Appoints Anna Forbes as Managing Director, UK & John Carman as Vice President Enterprise Sales to Accelerate Mobile A...
May 02 2016 - 09:00AM
Business Wire
Marchex (NASDAQ: MCHX), a mobile advertising analytics company,
today announced the appointment of two new members to its senior
leadership team. Anna Forbes has joined as Managing Director,
United Kingdom and John Carman as Vice President of Enterprise
Sales. Forbes will lead the company’s UK sales and account
management teams, while Carman will oversee enterprise sales.
Forbes has more than 12 years of experience in enterprise
technology and advertising sales. Most recently, Forbes led the
EMEA sales team at AppNexus, a cloud-based software platform that
optimizes the programmatic sale and purchase of digital
advertising. Prior to AppNexus, Forbes served as Chief Operating
Officer at Brainient, a technology company that delivers
interactive video advertising and personalized video retargeting.
At Marchex, Forbes will support the growing demand in for the
company’s industry-leading Marchex Call Analytics platform.
Marchex Call Analytics brings next-generation call analytics
capabilities previously unavailable to marketers in the United
Kingdom. These include channel-specific solutions such as Marchex
Call Analytics for Search, the only solution that provides 100%
real-time attribution for phone calls from mobile search. In
addition, phone calls are analyzed by Marchex Call DNA, the only
conversational analytics solution that visually maps, classifies
and scores every phone call automatically.
“We’re seeing tremendous interest in Europe and the UK for
enterprise-class call analytics,” said Gary Nafus, Chief Revenue
Officer at Marchex. “Anna’s proven experience in advertising
technology sales and knowledge of the digital advertising ecosystem
will be critical to our accelerating opportunity in Europe.” In
2015, Marchex Call Analytics has added customers in the region from
a wide variety of industries, including automotive, financial
services, hospitality and directory services.
Carman has more than 20 years of enterprise-class software sales
and account management experience. Most recently, Carman served as
Vice President, Enterprise Sales at Kenshoo, a leading marketing
automation platform that manages more than $5 billion in annual
advertising spend for global brands and agencies. Under his
leadership, the company rapidly expanded its client base in
financial services, eCommerce, Education and Travel. Prior to
Kenshoo, he held leadership positions at QlikTech and Oracle. At
Marchex, Carman will lead the company’s enterprise sales team.
“John is a proven sales leader that deeply understands the
digital marketing world,” said Gary Nafus, Chief Revenue Officer at
Marchex. “John’s skill in building momentum in key verticals such
as financial services will be instrumental to our growth.”
About Marchex
Marchex is a mobile advertising analytics company that connects
online behavior to real-world, offline actions. By linking critical
touchpoints in the customer journey, Marchex’s products enable a
360-degree view of marketing effectiveness. Brands and agencies
utilize Marchex’s products to transform business performance.
Please visit www.marchex.com, www.marchex.com/blog or @marchex
on Twitter (Twitter.com/Marchex), where Marchex discloses material
information from time to time about the Company, its financial
information, and its business.
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Marchex, Inc.Investor Relations:Trevor Caldwell,
206-331-3600ir(at)marchex.comorMedia Inquiries:Marchex Corporate
Communications206-331-3434pr(at)marchex.com
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