Marchex Announces Next-Generation Robocall Blocker That Goes Beyond Caller ID – Marchex Clean Call 3.0 Shows 306% Improveme...
November 19 2015 - 9:00AM
Business Wire
Marchex (NASDAQ: MCHX), a mobile advertising analytics company,
announced a major breakthrough in detecting and stopping
robocallers. A new wave of call spam that uses fake Caller IDs has
risen sharply and analysis by Marchex estimates that robocalling
costs businesses more than $1 billion each year in telephone
charges and lost productivity. The patent-pending technology is now
able to block this new type of robocalling, with results showing a
306 percent improvement over traditional products.
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Marchex Clean Call 3.0 uses voice stream pattern recognition and
machine learning algorithms to identify and block automated phone
calls with fake Caller IDs. It is the only solution that does not
use an Interactive Voice Response (IVR) system. In 2015, automated
phone calls began adding simulated conversations, music, and radio
feeds to toll-free numbers owned by businesses. In addition, many
new types of spam calls are now are able to bypass Interactive
Voice Response (IVR) systems used by traditional robocall
blockers.
Despite the Federal Do Not Call list and recent regulations by
the FCC to deter unwanted phone calls, robocalling has risen by
more than 150 percent from 2012 to 2015, according to data
estimates from Marchex. Several factors are contributing to the
rise in robocalling. First, VoIP technology and the
decentralization of telecommunications have made it easy and cheap
for robocallers to operate. Second, Caller ID faking technology is
readily available and is even offered to consumers in app stores.
Now, 85 percent of robocalls use fake Caller IDs.
“Incoming robocalls are a real cost to businesses in terms of
lost productivity and toll free usage,” said Michael Boland, Chief
Analyst and VP at BIA/Kelsey. “Making the problem worse, frequency
is increasing and robocallers’ evasion techniques are evolving.
This makes adaptive and innovative detection technology
critical.”
“Caller ID is trivial to fake, yet the traditional solutions
rely on blacklists of Caller IDs to stop spammers,” said Jason
Flaks, Director of Product & Engineering at Marchex. “This new
technology allows businesses to identify and block the new forms of
robocalls and the flexibility to quickly identify and block future
types of unwanted phone calls as the perpetrators evolve.”
A new study on robocalls to businesses called “The New Wave of
Robocallers Costing Businesses Billions” is available at
http://pages.marchex.com/mobile-robocall-report.html.
About Marchex
Marchex is a mobile advertising analytics company that connects
online behavior to real-world, offline actions. By linking critical
touchpoints in the customer journey, Marchex’s products enable a
360-degree view of marketing effectiveness. Brands and agencies
utilize Marchex’s products to transform business performance.
Please
visit www.marchex.com, www.marchex.com/blog/ or @marchex on
Twitter (Twitter.com/Marchex), where Marchex discloses
material information from time to time about the company, its
financial information, and its business.
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Marchex, Inc.Investor RelationsTrevor Caldwell,
206-331-3600ir(at)marchex.comorMedia Inquiries:Corporate
Communications206-331-3434pr(at)marchex.com
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