Marchex Announces New Integrations in Adobe Analytics Cloud to Drive Better Insights for Marketers
July 06 2017 - 9:00AM
Business Wire
New integrations help marketers acquire and
retain more of their best customers
Marchex (NASDAQ: MCHX), a mobile advertising analytics
company, today announced new integrations with Adobe Analytics
Cloud to enable marketers to both increase sales and retain
customers by better understanding how customers and prospects
interact with their brands. The company also announced its
promotion to Business partner in the Adobe Exchange partner program
for Adobe Experience Cloud.
“Today’s modern marketers are responsible for more than just
driving leads. They are on the hook for delivering
revenue—optimizing their marketing spend to customize and
accelerate the buyer’s journey,” said Sundi Raman, Director of
Product and Engineering at Marchex. “That makes the ability to
measure and gain insights from phone call interactions, or an
omnichannel view, critical to developing and evolving a successful
marketing strategy. Marchex’s new integrations in Adobe Analytics
Cloud provides brands with a holistic view of customer
interactions, which enables marketers to engage and influence
consumer purchase behavior with targeted content.”
A recent study by BIA/Kelsey suggests that phone calls
to businesses via smartphones will exceed 100 billion this year.
With Marchex’s Omnichannel Analytics Cloud products and its
identity resolution service – Marchex Audience Graph – marketers
have a one-stop shop where they can mine real-time, offline
consumer intent from calls, and store and activate that data using
Adobe Experience Cloud components. A few scenarios include:
- Personalization – Marketers can
leverage Marchex’s integrations with Adobe Analytics Cloud and
Adobe Target, part of Adobe Marketing Cloud, to personalize website
offers to drive incremental revenue.
- Remarketing – With Marchex’s
Adobe Analytics Cloud integration, marketers can build audience
segments based on specific products or offers mentioned during a
phone call to orchestrate cross-channel hyper-targeted campaigns
using Adobe Campaign. This includes the ability to remarket to
callers who showed interest for a particular product or offer over
the phone.
- Retention – Marketers can add
caller sentiment data to Adobe Analytics Cloud to understand the
potential for customer churn and drive brand loyalty by resolving
service complaints over the phone.
“By leveraging Marchex and Adobe, brands can connect digital
behaviors with offline transactions from calls and stores in order
to produce highly personalized and impactful campaigns,” said
Raman. “Adobe Experience Cloud is purpose-built to help brands
orchestrate great customer experiences, including offline actions
and insights. We are proud to be a Business partner in the Adobe
Exchange partner program and look forward to continuing our
relationship with Adobe.”
“Having a comprehensive view of every customer interaction is
imperative for businesses in today’s digital age,” said Cody
Crnkovich, head of platform partners and strategy, Adobe. “With
Marchex’s integrations in Adobe Experience Cloud, customers have
another great option to improve visibility into the customer
experience for companies driving phone calls.”
Marchex announced an integration last May between Marchex Search
Analytics and Adobe Advertising Cloud. Marchex Search Analytics
delivers automated insights on every phone call directly into Adobe
Advertising Cloud for each keyword, including call outcomes and
Interactive Voice Response (IVR) inputs. These insights allow
marketers to properly automate paid search bidding by allocating
budgets towards keywords that best drive over-the-phone
purchases.
About Marchex
Marchex is a mobile advertising analytics company that connects
online behavior to real-world, offline actions. By linking critical
touchpoints in the customer journey, Marchex’s products enable a
360-degree view of marketing effectiveness. Brands and agencies
utilize Marchex’s products to transform business performance.
Please visit www.marchex.com, www.marchex.com/blog
or @marchex on Twitter (Twitter.com/Marchex), where
Marchex discloses material information from time to time about
the company, its financial information, and its business.
About Adobe Experience Cloud
Adobe Experience Cloud is a comprehensive set of cloud services
designed to give enterprises everything needed to deliver
exceptional customer experiences. Comprised of Adobe Marketing
Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud,
Experience Cloud is built on the Adobe Cloud Platform and
integrated with Adobe Creative Cloud and Document Cloud. Leveraging
Adobe Sensei’s machine learning and artificial intelligence
capabilities, Adobe Experience Cloud combines world-class
solutions, a complete extensive platform, comprehensive data and
content systems, and a robust partner ecosystem that offer an
unmatched expertise in experience delivery.
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Marchex, Inc.Investor RelationsTrevor Caldwell,
206-331-3600ir@marchex.comorMedia Inquiries:March
Communications617-960-8896Marchex@marchcomms.com
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