Marchex And Adobe Media Optimizer Deliver Efficiency & Real-Time Insights to Search Marketers For All Keywords
May 19 2016 - 9:00AM
Business Wire
New integration connects 100% of phone calls to
keywords for sophisticated enterprise search marketing
campaigns.
Marchex (NASDAQ:MCHX), a mobile advertising analytics company,
today announced a new integration with Adobe Media Optimizer that
delivers better return on advertising spend for enterprise search
marketers that rely upon inbound phone calls to drive sales. The
new integration is the only solution to deliver 100% keyword
attribution for calls placed directly from paid search ads for an
unlimited number of keywords and any campaign structure.
In addition, Marchex Search Analytics delivers automated
insights on every phone call directly into Adobe Media Optimizer
for each keyword, including call outcomes and Interactive Voice
Response (IVR) inputs. These insights allow marketers to properly
automate paid search bidding by allocating budgets towards keywords
that best drive over-the-phone purchases.
Marchex Search Analytics is leveraged with Adobe Media Optimizer
for clients in many industries, including VITAS Healthcare, the
nation’s leading provider of hospice care. “Receiving and tracking
all phone calls from patients and families considering hospice care
is integral to our marketing efforts,” said Drew Landmeier, senior
vice president and chief marketing officer for VITAS. “The Marchex
and Adobe integration provides us valuable search insights in one
platform. With full keyword-level call attribution from all calls
including those that originate from call extensions and call-only
campaigns, we improve our ability to be smart and efficient with
our search engine marketing.”
The Marchex Analytics platform measures offline sales, audiences
and consumer intent from digital advertisements across every
channel and device. By partnering with Marchex, Adobe Media
Optimizer can deliver strategic insights that connect the dots
between paid search and offline sales to drive higher levels of
advertising performance and consumer engagement.
“Our integration with Adobe Media Optimizer is for enterprise
marketers with massive keyword lists and complex campaign
structures,” said Nilesh Dhawale, Senior Product Manager at
Marchex. “For companies that rely on inbound phone calls from paid
search, this partnership allows marketers to properly automate paid
search bidding.”
About Marchex
Marchex is a mobile advertising analytics company that connects
online behavior to real-world, offline actions. By linking critical
touch points in the customer journey, Marchex’s products enable a
360-degree view of marketing effectiveness. Brands and agencies
utilize Marchex’s products to transform business performance.
Please visit www.marchex.com, www.marchex.com/blog/ or @marchex
on Twitter (twitter.com/Marchex), where Marchex discloses material
information from time to time about the Company, its financial
information, and its business.
About Adobe Media Optimizer
Adobe Media Optimizer is a programmatic ad-buying solution that
helps advertisers forecast the best mix of search, display and
social ads based on their budget. Adobe Media Optimizer also
automates the execution of media plans and helps advertisers find
the best way to deliver relevant content to their high-value
audiences.
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Marchex, Inc.Investor RelationsTrevor Caldwell,
206-331-3600ir(at)marchex.comorMedia Inquiries:Marchex Corporate
Communications206-331-3434pr(at)marchex.com
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