CHICAGO and NEW YORK, Oct. 9,
2015 /PRNewswire/ -- Manifest, the newly formed experience
design and content marketing agency, is excited to announce the
launch of its healthcare-industry-focused division, Manifest
Life.
Led by Beth Tomkiw, executive
vice president and general manager, Manifest Life will leverage the
30-year healthcare experience of its parent company to develop
innovative, results-driven brand experiences for organizations
focused on promoting health and wellness in the U.S. and around the
world.
As head of Manifest Life, Tomkiw will use her 25-plus years of
marketing, storytelling and strategic content creation to help
marketing teams navigate the complex and evolving healthcare
landscape. Her deep industry experience includes strategic
leadership roles with health systems, payers, life sciences
companies and consumer health and retail brands. "We've built an
amazing team of smart, creative thinkers who understand that it's
time to show health-focused organizations that the same old
marketing tactics no longer apply. Consumers crave meaningful and
memorable experiences that they can share with others. They want
this when they travel, shop, dine, drive, decorate — it's no
different with healthcare. Manifest Life uses storytelling and
experiences — content and context — to craft the kinds of brand
experiences that grow businesses," says Tomkiw.
Manifest Life already partners with leading hospitals and health
systems; biotech, pharmaceutical and medical device companies;
health associations; and healthcare payers, including Cleveland
Clinic, Abbott, WebMD, Aurora Health Care, Baylor Scott & White Health, Parrish Medical
Center and Ochsner Health System. Most recently, the division has
garnered new business from Tenet Health and the University of Michigan Health System.
Joining the Manifest Life leadership team are Gregg Radzely, SVP/Business Development, and
Rico Ricketson, Managing
Director/Accounts. Together, they will use their extensive
healthcare backgrounds to continue to provide meaningful, strategic
content experiences to clients, while focusing on growing the
Manifest Life portfolio of business.
"We understand what it takes to develop, engage and regularly
interact with the key consumer, professional and employee audiences
in healthcare and pharmaceutical companies," says Radzely. "We help
our clients organize, systematize and implement their content
marketing strategy to reach the right audience, with the right
experience, the right message to drive action and outcomes."
Manifest Life will be at SHSMD Connections, one of the
preeminent healthcare strategy and market development conferences
in the U.S., to officially introduce its new content marketing and
experience design capabilities to the healthcare community this
month.
ABOUT MANIFEST
Formed by the combination of Manifest Digital, a leader in
experience design, and McMURRY/TMG, the leading independent content
marketing agency in the U.S., Manifest offers a unique fusion of
experience design, emerging technology and content to create
compelling customer experiences for leading brands. Clients include
Abbott, Allstate, BMW, Baylor Scott
& White Health, Delta Faucet, Enterprise Holdings, Inc., The
Ritz-Carlton, Kohl's, Motorola, Nestle Purina Pet Care Company,
Post Holdings, WebMD and UPS.
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SOURCE Manifest