DETROIT, July 22, 2014 /PRNewswire/ -- Manchester
United will wear its new Chevrolet-branded shirt for the first time
during the club's Chevrolet Cup match against the L.A. Galaxy on
Wednesday at the Rose Bowl in Pasadena,
Calif. To celebrate, Chevrolet today said it would
offer a free livestream of the match to fans around the world at
www.ChevroletFC.com.
"Seeing our partnership with Manchester United come to life in a
match is a huge moment for the brand and we want to share it with
the club's 659 million followers around the world," said
Paul Edwards, U.S. vice president,
Chevrolet Marketing. "The free livestream is just one example of
how Chevrolet will use this partnership and our 'What Do You
#PlayFor?' campaign to bring fans closer to this great sport and
help them celebrate the passion for play."
The livestream and match begin at 4:30
p.m. EDT Wednesday.
Chevrolet kicked off its seven-year shirt sponsorship with
Manchester United on July 7 by
inviting fans around the world to upload photos of themselves
wearing a digital version of the new shirt at www.ChevroletFC.com,
and share it via their social channels. Chevrolet also released a
video on www.ChevroletFC.com featuring Manchester United players,
legends and fans paying homage to the history of the club's shirts.
The video has been viewed more than 3 million times by Manchester
United fans around the world.
In March, Chevrolet launched "What Do You #PlayFor?," a global
campaign to inspire football fans and make lasting impacts in
places where play is needed. As part of this campaign,
Chevrolet hosted a Manchester United Soccer School clinic
July 20 at the StubHub! Center in
Carson, Calif. The clinic included
32 children from Los Angeles-area
youth soccer teams working with MUSS coaches on a variety of skills
and techniques.
Chevrolet will continue to celebrate its debut on the new
Manchester United shirt over the next month. On Aug. 2, Chevrolet will be the presenting sponsor
of Manchester United's first‑ever match in Michigan, at the University of Michigan's "Big House" in Ann Arbor
vs. Real Madrid. The match is part
of the 2014 Guinness International Champions Cup. Michigan
Stadium is the largest stadium in the
United States.
Chevrolet also is planning a memorable moment for fans at
Manchester United's 2014-15 opening Premier League match on
Aug. 16 at Old Trafford against
Swansea City FC.
About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world's
largest car brands, doing business in more than 140 countries and
selling more than 4.9 million cars and trucks a year.
Chevrolet provides customers with fuel-efficient vehicles that
feature spirited performance, expressive design, and high quality.
More information on Chevrolet models can be found at
www.chevrolet.com.
About Manchester United
Manchester United is one of
the most popular and successful sports teams in the world, playing
one of the most popular spectator sports on Earth. Through our
136-year heritage we have won 62 trophies, enabling us to develop
the world's leading sports brand and a global community of 659
million followers. Our large, passionate community provides
Manchester United with a worldwide platform to generate significant
revenue from multiple sources, including sponsorship,
merchandising, product licensing, new media & mobile,
broadcasting and match day.
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SOURCE Chevrolet