NEW YORK, May 6, 2015 /PRNewswire/ -- Malibu, the original
coconut liqueur and Caribbean rum
blend, is set to give consumers another year of the Best Summer
Ever with an interactive pop-up Beach House at select pop and
crossover country music festivals across the country and a beach
refresh project with non-profit Heal the Bay on the west coast all
season-long.
Officially kicking off Best Summer Ever, Malibu served as the
exclusive spirits sponsor of Live Nation's first-ever National
Concert Day in New York City last
night while guests enjoyed specialty Malibu cocktails. The
event at Irving Plaza featured Kid Rock and Florida Georgia Line play a sampling of
hits.
"Malibu is thrilled to offer our consumers The Best Summer Ever
once again this year with two great partners that truly embody the
essence of the Malibu brand," said Brian
Mequet, Vice President, Rum and Liqueurs, Pernod Ricard
USA. "Our pop-up Beach Houses at
Live Nation festivals will provide unforgettable summer music
experiences for our fans all summer long and we're very excited to
further our commitment to environmental clean-up efforts in beach
communities through our partnership with Heal the Bay."
Malibu Beach House
At select Live Nation festivals across the nation, Malibu has
created a custom Beach House that will give fans and concertgoers
unforgettable experiences all summer-long. The Beach House is a
custom-built pop-up that looks and feels like an actual house with
large viewing space and patio, refreshments and exclusive brand
experiences.
The Malibu Beach House will debut this coming weekend at the Big
Guava Music Festival in Tampa, FL
and will travel across the country to offer concertgoers more than
30 different opportunities and ways to experience the Malibu Beach
House.
"Partnering with Malibu to provide our concertgoers pop-up Beach
House experiences at select festivals was a natural fit for us
because the brand fully embodies the spirit of summer fun," said
Maureen Ford, president, national
sales, Media & Sponsorship for Live Nation. "This program
with Malibu exemplifies our goal of working with brands that are
creative in how they engage with consumers, enhancing their live
music experience."
Heal the Bay Partnership
Malibu is passionate about the beaches that line our coasts and
is committed to giving back to the beaches that provide endless
enjoyment throughout the summer. Working alongside Heal the Bay,
Malibu will provide opportunities for consumers to spend part of
their summer giving back.
"Heal the Bay is excited for Malibu to make its mark as a
steward of the environment through the partnership with our
organization," said Afarin Davari,
Development Manager, Corporate Relations and Special Events, Heal
the Bay. "The beach life is important to both of our brands and we
recognize the importance of keeping our watersheds and coastlines
clean in an effort to restore and preserve the health of our
oceans."
As a California native and avid
beach lover, Jamie Chung has also
joined the partnership to highlight the importance of beach
conservation and share personal stories of why taking care of the
beach is significant to her.
Malibu will sponsor five cleanups this summer from May through
August and encourages all community members to participate in the
official cleanup kickoff on Saturday, May
16 at Will Rogers State Beach. Following the five Malibu
sponsored cleanups, participants will be invited to enjoy
beach-inspired cocktails at a local bar in the community.
Toast to the Best Summer Ever with the following new signature
cocktails made for fans and learn more about the program by
visiting http://malibubestsummerever.com/.
MALIBU BAY BREEZE
Drink Ingredients:
2 parts (50 ml) MALIBU RUM
2 parts (50 ml) cranberry juice
2 parts (50 ml) pineapple juice
1 lime wedge
Build in a glass over ice, garnish with a lime wedge.
MALIBU RED TROPICAL MARGARITA
2 parts MALIBU RED
3 parts sour mix
1 part Hiram Walker Triple Sec
Fill a glass full with ice cubes. Add MALIBU Red and the rest
of the ingredients and stir. Rim glass with sea salt
(optional)
MALIBU BEACH HOUSE
Drink Ingredients:
2 parts (75 ml) MALIBU BLACK
4 parts (150 ml) pineapple juice
Splash of fresh lime juice
Soda
Pour the ingredients over ice in a rocks glass. Top with
soda. Garnish with a lime wedge.
MALIBU ISLAND SPICED DARK & STORMY
Drink Ingredients:
2 parts (50 ml) MALIBU ISLAND SPICED
4 parts (100 ml) ginger beer
1 dash bitters
1 lime wedge
Pour the ingredients over ice in a rocks glass. Garnish with
a lime wedge.
About Pernod Ricard USA®
Pernod Ricard USA is the
premium spirits and wine company in the U.S., and the largest
subsidiary of Paris, France-based
Pernod Ricard SA, which employs a workforce of nearly 19,000 people
worldwide and is listed on the NYSE Euronext exchange (Ticker:
RI).
The company's leading spirits and wines include such prestigious
brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The
Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey,
Malibu®, Kahlua® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram's
Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®,
Ricard® and Avion™ Tequila; such superior wines as Jacob's Creek®,
Kenwood® Vineyards and Brancott Estate®; and such exquisite
champagnes and sparkling wines as Perrier-Jouet® Champagne, G.H.
Mumm™ Champagne and Mumm Napa® sparkling wines.
Pernod Ricard USA is based in
New York, New York, and has
roughly 850 employees across the country. Pernod Ricard
USA urges all adults to consume
its products responsibly and has an active campaign to promote
responsible drinking. For more information on this, please visit:
www.acceptresponsibility.org.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading
live entertainment company comprised of global market leaders:
Ticketmaster, Live Nation Concerts, Live Nation Media &
Sponsorship and Artist Nation Management. For additional
information, visit www.livenationentertainment.com.
SIP EASY. ENJOY MALIBU RESPONSIBLY.
MALIBU® Caribbean Rum With Coconut Liqueur. 21% - 24% Alc./Vol.
©2014 Pernod Ricard USA,
Purchase, NY
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SOURCE Pernod Ricard USA