Malaysia's Innity Unit to Resell Ads on Part of Yahoo's Distribution Network
December 16 2014 - 07:33AM
Dow Jones News
By Chester Yung
Malaysia's Innity Corp. Bhd. (0147.KU) said Tuesday its unit
Innity Sdn. Bhd. has entered into an advertisement-reselling
agreement with Yahoo Inc. covering part of the U.S. company's
distribution network.
The deal, which gives Innity Sdn. exclusive distribution rights
for Malaysia, Indonesia and Thailand, could help boost Innity Corp.
Bhd.'s earnings for next year, the company said in a statement.
The agreement is expected to take effect on Jan. 1 for an
initial period of 15 months and could be renewed thereafter, the
company said.
Innity Corp. Bhd. provides interactive online marketing
platforms and technologies for advertisers and publishers.
Write to Chester Yung at chester.yung@wsj.com
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