SEOUL, South Korea, May 5 /PRNewswire/ -- MagnaChip Semiconductor Ltd., a leading Asia-based designer and manufacturer of analog and mixed-signal semiconductor products for high volume consumer applications, today announced that it began shipping its medium-sized AMOLED display driver ICs in April 2008.
MagnaChip's high-end AMOLED display driver ICs support 16 million colors and are targeted at a variety of mid-sized digital applications such as portable media players, PlayStation Portables, personal navigation devices, and car navigation systems, with WQVGA (480RGB x 272) to HVGA (480RGB x 320) resolution. In addition to the reduced power consumption offered by AMOLED display technology, these medium-sized AMOLED display driver ICs contain additional power-saving functionalities, including Automatic Brightness Control (ABC) and Smart Mobile Current Control (SMCC).
Do Sang Mok, Vice President of Mobile Display Solutions Marketing at MagnaChip said, "We remain focused on meeting the growing demand for 'green,' energy efficient, high resolution products that support a wide range of content including movies, animation, and flash games. AMOLED technology, coupled with additional power-saving functionality in our solutions, provides for significantly reduced power consumption compared with many other competing products. MagnaChip will continue to invest in building AMOLED technology leadership, as this market is expected to provide a unique growth opportunity given recent consumer demand for environmentally-friendly, high resolution displays." About MagnaChip Semiconductor Headquartered in Seoul, South Korea, MagnaChip Semiconductor is a leading, Asia-based designer and manufacturer of analog and mixed-signal semiconductor products for high volume consumer applications, such as mobile phones, digital televisions, flat panel displays, notebook computers, mobile multimedia devices and digital cameras. The Company has a broad range of analog and mixed-signal semiconductor technology, supported by its 28-year operating history, large portfolio of registered and pending patents and extensive engineering and manufacturing process expertise. For more information, visit http://www.magnachip.com/.
Forward-Looking Statements: Certain statements contained in this press release contain forward-looking statements regarding MagnaChip Semiconductor's operations, economic performance and financial condition. Although MagnaChip Semiconductor believes that the expectations reflected in these statements are reasonable, no assurance can be given that such expectations will prove to have been correct as a result of many factors, including those described in our annual report on Form 10-K for the year ended December 31, 2007, which was filed with the Securities and Exchange Commission on March 31, 2008.
Press Contacts:
MagnaChip
In Korea: In the U.S.:
Mi-Jeong HAN, PR Manager Joseph Villalta at The Ruth Group
Tel: 82-2-6903-3195 Tel: +646-536-7003
DATASOURCE: MagnaChip Semiconductor Ltd.
CONTACT: In Korea: Mi-Jeong HAN, PR Manager of MagnaChip, +82-2-6903-3195, ; or In the U.S.: Joseph Villalta of The Ruth Group, for MagnaChip, +1-646-536-7003, Web site: http://www.magnachip.com/
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