Becomes the World's Largest Independent Mobile Ad Platform
Company
SHANGHAI, April 27, 2017 /PRNewswire/ -- Achieving a total
revenue of $423 million (2.8 billion RMB) in 2016, Madhouse Inc. has acted
as the pioneer in becoming the largest mobile advertising platform
company globally.
Founded on January 1, 2006,
Madhouse is one of the first advertising platform companies
focusing exclusively on mobile. After its success in the Chinese
market, the company continued its strategic expansion to the
international market in 2012. With a spectacular success in
entering the Indian market, Madhouse has become the largest mobile
advertising company in India.
As the company's one-stop mobile advertising programmatic
platform, PremiumMad, launched in 2014, Madhouse's advanced
technology provides brand advertisers and premium mobile publishers
with cutting-edge mobile advertising solutions at the same time
driving programmatic forward in China.
PremiumMad is the company's supply-side platform (SSP) offering
premium inventories of native ads to brand advertisers. By
integrating over 60 hero apps, the high quality mobile SSP ensures
ad inventory quality and enhances brand safety.
For app marketers and e-commerce advertisers, PerforMad, the
company's all-in-one ROI based optimization platform, is purposely
built to maximize mobile investment and convert audience to quality
users for advertisers.
In 2017, Madhouse Inc. plans to enter the OTT TV advertising
market to broaden its services and bring more robust solutions to
advertisers.
The company's founder and CEO, Joshua
Maa, who is also the co-founder of MMA China, has been
elected as Chair of the Mobile Advertising Standards &
Measurement Guidelines Committee for five consecutive years. He has
been working closely with partners throughout the industry to
establish and promote mobile advertising standards and measurement
guidelines.
"We have witnessed the growth and evolutions of the mobile
advertising industry in the past 11 years and we will always stay
passionate and be committed to mobile advertising," Joshua says,
"We will continue to lead the market and achieve more in the decade
to come in China and
globally."
He also adds that Madhouse Inc. will continue to partner with
advertisers, agencies, demand-side platforms, third party
measurements, data companies, media and supply-side platforms to
contribute to a more advanced ecosystem.
About Madhouse Inc.
Founded in 2006, Madhouse Inc. is now the largest independent
mobile ad platform company worldwide. Focused exclusively on mobile
programmatic, the company aims to optimize mobile marketing
investment for the clients. It not only helps brand advertisers to
engage target audience, build brand awareness, enhance purchase
intention and increase customer loyalty in China, but also
provides solutions for mobile app marketers to acquire quality
users globally. Madhouse entered India in 2012. With the highest market share,
it has become the largest mobile advertising company in the Indian
market. It has more than 260 employees and six offices across
China and India.