Mad Catz Interactive, Inc. (AMEX/TSX: MCZ), a leading third-party
interactive entertainment accessory provider, announced today that it
has begun shipping its next generation of AirDrives™
designed specifically for the Apple iPhone. Based on proprietary InAir™
innovative personal audio technology, the new AirDrives for iPhone
provides superior comfort, fit, and sound quality along with a high
performance microphone which also serves as a send/end button for
answering and terminating calls.
Darren Richardson, President and Chief Executive Officer of Mad Catz,
commented, “In the six months since its
release, Apple’s iPhone is indisputably one of
the most sought after consumer products worldwide and Mad Catz believes
its innovative AirDrives headphones enhance the utility of this
leading-edge platform. Combining voice capability with AirDrives’
existing technology allows users the seamless integration of music
selections, conversations and their surroundings. We look forward to
bringing this virtual communication experience to consumers throughout
2008.”
In conjunction with this new product offering, Mad Catz will move the
pricing of its existing AirDrives and AirDrives for Kids headphones to
$79.99 and $49.99, respectively.
The Airdrives for iPhone is currently available for purchase through the
Mad Catz websites (www.madcatz.com, www.gameshark.com
and www.airdrives.com).
The AirDrives for iPhone headset and Airdrives headphones feature a
unique, outer-ear design that makes use of directional sound allowing
users to remain alert and socially engaged while providing a distinctive
listening experience. The patent-pending technology is designed with
sound quality, overall comfort, and long-term ear health in mind and is
compatible with iPods, Mp3 players, computers, portable DVD systems and
now the iPhone. Testing indicates that AirDrives passes the House Ear
Institute and OSHA (Occupational and Safety Health Administration)
standards for all-day listening based on sound pressure levels detected
at the inner ear. The retail price is $99.99 for the Airdrives iPhone
headset, $79.99 for AirDrives headphones and $49.99 for AirDrives for
Kids. For more information or for high definition photos of the
products, please visit www.airdrives.com
or www.madcatz.com.
About Mad Catz Interactive, Inc.
Mad Catz is a global leader in providing innovative peripherals for the
interactive entertainment industry. Mad Catz designs and markets
accessories for video game systems and publishes video game software,
including the industry-leading GameShark video game enhancements, under
its Mad Catz, GameShark and Joytech brands. Mad Catz also designs and
markets mice, keyboards, headsets, PC gaming controllers and other PC
peripherals through its Saitek brand, and recently began manufacturing
and marketing proprietary portable earphones under its AirDrives brand.
Mad Catz distributes its products through most of the leading retailers
offering interactive entertainment products and has offices across
Canada, Europe and Asia. For additional information please go to www.madcatz.com,
as well as www.gameshark.com, www.airdrives.com,
www.saitek.com and www.joytech.net.
Safe Harbor for Forward Looking Statements: This press release contains
forward-looking statements about the Company's business prospects that
involve substantial risks and uncertainties. The Company assumes no
obligation to update the forward-looking statements contained in this
press release as a result of new information or future events or
developments. You can identify these statements by the fact that they
use words such as "anticipate," "estimate," "expect," "project,"
"intend," "should," "plan," "goal," "believe," and other words and terms
of similar meaning in connection with any discussion of future operating
or financial performance. Among the factors that could cause actual
results to differ materially are the following: the ability to maintain
or renew the Company's licenses; competitive developments affecting the
Company's current products; first party price reductions; the ability to
successfully market both new and existing products domestically and
internationally; difficulties or delays in manufacturing; or a downturn
in the market or industry. A further list and description of these
risks, uncertainties and other matters can be found in the Company's
reports filed with the Securities and Exchange Commission and the
Canadian Securities Administrators.
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