By Kate O'Keeffe And Ned Levin 

MACAU--After more than a decade of stunning growth that made it by far the world's biggest casino market, Macau is under siege from China's corruption crackdown and a breakdown in its cash-spinning junket system.

The Macau government reported Wednesday that gambling revenue fell 39% in March from a year earlier to 21.49 billion Macau patacas ($2.69 billion) following a 49% decline in February. It was the 10th straight monthly decline. Analysts estimate that revenue is on track to fall more than $12 billion--or about the size of two Las Vegas Strips--this year from its $45 billion peak in 2013.

The spectacular decline follows Macau's equally spectacular growth. In the 1990s, Macau was a backwater run by the Portuguese, peppered with no-frills casinos, old churches and pastel-colored government buildings.

Since returning to Chinese rule in 1999, Macau has become the world's gambling capital, with 35 casinos crammed into about 30 square kilometers (11.5 square miles). And more than $20 billion worth of lavish new projects are under construction.

The builder of one of the most luxurious hotels, a Hong Kong-listed company named Louis XIII Holdings Ltd., in September said it would pay $20 million for a 30-car fleet of bespoke Rolls-Royce Phantoms, calling it the biggest order in the car company's history.

Macau's juggernaut came to a halt last year as Beijing intensified its crackdown on corruption. At the same time, China tightened its grip on Macau, which is governed by the same one country, two systems arrangement as Hong Kong. A liquidity squeeze on the junket operators that finance the city's high-rollers further hit Macau's lucrative VIP business.

Since Macau first reported falling gambling revenue on July 1, share prices for local casino operators including the Hong Kong-listed units of Las Vegas Sands Corp., Wynn Resorts Ltd. and MGM Resorts International have fallen an average of 43%. CLSA analyst Aaron Fischer issued a report last month titled "Death Spiral" in which he slashed his forecasts for some operators' net profits for the year by nearly 40%.

"During the gold rush, everyone continuously underestimated Macau's growth and now it seems like we continue to underestimate its rapid decline," Mr. Fischer said.

The corruption crackdown initially spurred dramatic growth in Macau because VIP players rushed to get money out of China while they still could, according to Ben Lee, managing partner at Macau-based consultancy IGamiX. Revenue hit a record in February 2014 when Macau brought in 75% of the Las Vegas Strip's annual gambling revenue in just one month.

The high-rollers were funded by junkets, which act like financial intermediaries between casinos and big-spending gamblers from China. Junkets bring high-rollers to casinos, lend them money and then collect debts back home.

The junkets' "aggressive credit strategies" ended with the disappearance of a Macau junket figure believed to owe up to 10 billion Hong Kong dollars ($1.3 billion), Mr. Lee said. The incident broke the trust-based lending system, scared off junket investors and sent revenue spiraling down, he added.

In June, a little over a month after the man vanished, revenue in Macau fell for the first time in five years and has been on a losing streak ever since. While lower-budget gamblers are still pouring into Macau, a casino could need more than 12 of them to make up for the loss of just one VIP, according to Mr. Fischer.

Beijing has always had great influence over Macau, but China's leaders have never publicly singled the city out as a target of the corruption crackdown, restricting their comments to suggestions that the territory diversify its economy. The mainland had, until recently, relied on local elites to manage daily affairs.

But Beijing's rhetoric hardened late last year as Macau observed the 15th anniversary of its return to China from Portugal. Li Fei, a top Chinese official in charge of Hong Kong and Macau affairs, warned Macau officials in a December speech: "The inherent negative elements of this gaming economy have affected social stability and security in Macau and even mainland China."

Later that month when Chinese president Xi Jinping visited Macau to mark the handover anniversary, he repeated the suggestion that Macau diversify its economy away from gambling, but added that an overreliance on the industry had caused "deep-seated problems."

"In the mainland, people believe that if you're going to Macau it's definitely to gamble," said Kwok Chi Chung, president of a junket trade group. "It's become a sensitive city."

Policy watchers say Beijing is now taking a much firmer hand in managing Macau. In December as Macau Chief Executive Fernando Chui embarked on his second five-year term, he replaced nearly every senior official in his government in the most extensive political shake-up since China took Macau back. Some of the new officials are seen as significantly more pro-Beijing than their predecessors.

At the same time, the Liaison Office, China's representative in Macau, is scheduling more meetings with Macau officials and citizens and commenting more on policy matters in the media, said Éric Sautedé, a political commentator. "I think they were just fed up with seeing the situation get worse," he said.

There have been concrete policy changes too. Beijing has been tightening visa rules for mainland Chinese visitors to Macau and increasing oversight of the UnionPay debit cards many gamblers use to access funds in the territory. In November, Macau's quasi-central bank said it was working with China's Ministry of Public Security to help prevent Macau from being used for money laundering and capital flight.

This week, the deputy chief of China's Central Commission for Discipline Inspection urged Macau's top anticorruption official to help the mainland track down any fugitives fleeing the antigraft crusade, according to an account of their meeting posted on the commission's website.

"Everything that occurs in Macau with regard to gaming is basically 'permitted to happen' by Beijing," said Steve Vickers, chief executive of SVA, a political and corporate risk consultancy. "This started with Beijing's tacit acquiescence to the violation of its currency restrictions, which is the primary reason that Macau has prospered as a gaming hub," he said.

Looking the other way and allowing casinos to rake in billions gave China "a much needed channel to bleed off excess liquidity" from its recently booming economy, said Mr. Vickers. But now, as China's economy sputters, leaders are rethinking things--a course of action that "will have a direct and severe impact on gaming in Macau," he said.

Some companies appear to be trying to convince high-rollers to try their luck at far smaller gambling hubs in Southeast Asia, South Korea and Australia where growth has picked up. Near China's Liaison Office in Macau, the city's largest junket operator erected a billboard advertising business opportunities--in the Philippines.

Write to Kate O'Keeffe at kathryn.okeeffe@wsj.com and Ned Levin at ned.levin@wsj.com

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