NEW YORK, May 29, 2016 /PRNewswire/ -- Viacom's
(NASDAQ: VIAB) MTV International division has entered into a
strategic marketing and distribution agreement with LiveXLive, an
emerging mobile and digital platform for live music content.
MTV International will carry LiveXLive's live broadcast of the
closing night of Rock in Rio, one of the world's biggest music
festivals, online at RockInRio.MTV.com with full performances by
Ariana Grande, Avicii
and Charlie Puth. MTV
International also created various live segments and editorial
features leading up to the weekend broadcast, driving its
substantial TV and online audiences to LiveXLive's online stream of
Rock in Rio.
Additionally, LiveXLive has granted MTV International exclusive
access to its festival content, allowing it to be shared on MTV's
international platforms.
LXL Quote:
"We are thrilled to partner with MTV to share our cutting edge
content with their global audience of music fans," said
Schuyler Hoversten, LiveXLive Chief
Revenue Officer. "As we continue to aggressively pursue live
content creation and acquisition, having a partner like MTV will be
critical to ensuring that we reach the broadest audiences possible
while simultaneously building the LiveXLive brand."
Lineup of Rock in Rio - Lisbon Weekend Two:
Saturday, May 28
(livexlive.com)
- Maroon 5
- Ivete Sangalo
- D.A.M.A. Gabriel O Pensador
Sunday, May 29 (RockInRio.mtv.com
in Latin America and European
countries excluding Portugal and
France) (livexlive in all other
markets)
- Avicii
- Ariana Grande
- Charlie Puth
To join the fun on social, follow @RockInRioLisboa and hashtags
#RockinRioLisboa, #MTVFestivalSeason.
About MTV
MTV is the world's premier youth entertainment brand. With
a global reach of nearly 785 million households, MTV is the
cultural home of the millennial generation, music fans and artists,
and a pioneer in creating innovative programming for young
people. MTV reflects and creates pop culture with its
award-winning content built around compelling storytelling, music
discovery and activism across TV, online and mobile. Outside
of the United States, MTV is part
of Viacom International Media Networks, a division of Viacom Inc.
(NASDAQ: VIAB, VIA), one of the world's leading creators of
programming and content across all platforms.
About Loton, Corp (LIVX)
Loton, Corp (LIVX.OB) is a parent company in the emerging live /
digital music space. The company's LiveXLive subsidiary intends to
be the world's first premium live music streaming network that will
deliver around the clock live music to viewers on any connected
device as an authentic and experiential platform. The platform will
offer the broadcasts of the world's leading music festivals with
multiday and multistage coverage, as well as unique concerts,
intimate performances and cutting edge programming. This content
will extend the live music experience to fans across the world via
desktop, laptop, mobile, tablets, consoles, connected TVs and
virtual reality platforms. The LiveXLive network expects to provide
compelling and curated content that showcases the entire spectrum
of music, as well as related content such as showcase-interviews,
backstage access, perspective-pieces from both fans and musicians,
and coverage of music-inspired fashion, food and lifestyle.
LiveXLive will cover all genres of music, from rock to pop and
indie to electronic, while featuring artists ranging from major
festival headliners to emerging and local artists performing at
clubs and venues around the globe.
Loton, Corp Forward Looking Statement
Statements in this news release concerning future results from
operations, financial position, economic conditions, product
releases and any other statement that may be construed as a
prediction of future performance or events are forward looking
statements which involve known and unknown risks, uncertainties and
other factors which may cause actual results to differ materially
from those expressed or implied by such statements. These factors
include uncertainties as to levels of orders, ability to record
revenues, release schedules, market acceptance of new products,
changes in economic conditions and market demand, pricing and other
activities by competitors, and other risks including those
described from time to time in the Company's filings on Forms 10-K
and
10-Q with the Securities and Exchange Commission, press releases
and other communications.
Photo -
http://photos.prnewswire.com/prnh/20160225/337602LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/mtv-international-partners-with-livexlive-for-digital-broadcast-of-the-final-night-of-rock-in-rio-lisbon-on-sunday-may-29-in-latin-america-and-countries-throughout-europe-300276517.html
SOURCE LiveXLive