PHILADELPHIA, Aug. 30, 2017 /PRNewswire/ -- MRP, a global
predictive intelligence and customer acquisition company, has
announced their enhanced display advertising offering, integrated
directly into their Prelytix predictive customer acquisition
platform. The software now offers a programmatic display
advertising solution that enables users to target and personalize
marketing efforts using predictive data.
"MRP Prelytix was built specifically with the needs of
account-based marketers in mind, which means our clients will no
longer have to struggle to adapt B2C tools and tactics to fit their
B2B needs," said Kevin Cunningham,
MRP chief executive officer and president. "Our real-time,
intent-targeted advertising is a powerful way for our clients to
communicate with their customers using content customized to the
customer's topic of interest and their stage in the buyer
journey."
This new offering allows MRP clients to track which accounts are
viewing, clicking on, and converting from a client's advertisements
and incorporate that data back into the MRP Prelytix platform. This
information can be reported on alongside other tactics at the
account level. Unlike most B2B display advertising offerings, MRP's
latest offering does not rely on cookies, but rather, uses more
objective and up-to-date IP targeting for the most accurate,
up-to-date data. IP targeting can more accurately pinpoint the
right contacts and serve them the most relevant ads.
Built on the Kx platform, MRP Prelytix leverages the same
technology used by financial traders throughout the world,
analyzing and reacting to data instantaneously. For B2B marketers,
this means more accurate account-based marketing (ABM) based on
both historical and real-time data.
"With this new offering, our clients will be able to leverage
real-time intent data and deliver dynamically generated HTML5
display advertising to every device within the buying center or
corporate rooftop where buying decisions are being made," said
Greg Wasserstrom, digital strategist
at MRP. "Predictive intent data will not only drive the new display
targeting, but will also create a feedback loop that results in
more accurate ABM scoring."
To learn more about MRP's new display advertising offering,
please join our webinar.
About MRP
MRP is a global sales partner to
professionals demanding predictive intelligence, innovative
software and the tactics necessary for valuable insight into an
international marketplace. For 15 years, its proprietary predictive
software and services drives key-market pipelines in more than 100
countries through closed-loop marketing programs rigorously attuned
to revenue accountability. MRP is a wholly owned subsidiary of the
FD Group, PLC (LSE: FDP).
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SOURCE MRP