MRP Wins Big in Latin America
November 29 2016 - 10:00AM
MRP, a global provider of end to end predictive
marketing and sales solutions powered by data, software and
services, today announced a major win for its SaaS based Delta
Enablement solution. The contract was awarded to MRP LATAM by
a global hardware manufacturer due to the solution’s wide range of
functionality.
Delta Enablement, powered by Kx technology, is designed to help
technology manufacturers work more effectively with their indirect
sales channels. These manufacturers provide market
development funding (MDF) to the channel to promote their products,
and historically, it has been challenging for them to track and
measure the utilization and ROI of these funds. Completely
customizable, Delta Enablement gives manufacturers the ability to
track the MDF available to each partner, see how partners are
spending the funds, and measure ROI by partner and program.
“Our client had a big problem to solve - their partner community
consists of over 300 partners, each of whom receives MDF.
They needed a system that would not only allow them to track
marketing spends and activities, but would also be easy for their
partners to use. MRP’s Delta Enablement does all of this and
much more,” said Jim Regan, CMO and President of LATAM for MRP.
Each partner has a unique login to the Delta Enablement
module. They can see the amount of MDF funds in their virtual
wallets. They have access to sales content that can be shared
with their prospects. They can select a pre-configured
campaign or build their own demand generation program, and they can
register deals. Registered deals are easily exported to the
manufacturer’s system of choice for progression tracking. In
addition, partners can view their order history, and generate the
necessary materials needed to provide proof of performance to the
manufacturer – all in one place.
“Until now, the tools weren’t available for manufacturers to
track and measure channel activity,” said Kevin Cunningham,
President and CEO of MRP. “Since MRP’s inception, we have
recognized the importance of the channel to the sales
process. We designed Delta Enablement to include all the
functionality necessary to help manufacturers maximize the
effectiveness of their channel partners.”
About MRPMRP is a global provider of predictive
marketing intelligence, software and services. For 14 years,
clients have relied on MRP to drive pipeline and deliver the
insights needed to more effectively sell to their key target
markets. MRP combines predictive intelligence with integrated
marketing tactics to deliver closed-loop marketing programs
generating industry leading ROI and conversion. MRP has 12 offices
and covers 100 countries around the globe.
MRP is a division of First Derivatives plc (FD). FD is quoted on
the London Stock Exchange (AIM:FDP.L) and is a global supplier of
software and consulting services.
For more information about MRP, please visit www.mrpfd.com
About FDFD is a global technology provider with
20 years of experience. The Group’s Kx technology is used by some
of the world's largest finance, technology and energy institutions.
FD employs over 1,700 people worldwide and has operations in
London, New York, Stockholm, Singapore, Hong Kong, Tokyo, Sydney,
Palo Alto, Toronto, Philadelphia, Dublin, Belfast and its
headquarters in Newry.
For more information, please visit www.firstderivatives.com.
For more information, please contact:
Betsy Hargus, Vice President
bhargus@mrpfd.com
215.587.8851
James Regan, CMO and President of MRP LATAM
jregan@mrpfd.com
215.587.8931
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