PHILADELPHIA, Nov. 6, 2017 /PRNewswire/ -- Today, MRP, a
global predictive intelligence and customer acquisition company,
released its fall business update proving continued momentum
through product advancements, sales wins and strong
partnerships.
In today's ever-evolving marketing departments, predictive
analytics is the way to evidenced-based, sustainable creativity at
some of the world's best companies.
"Global sales and marketing teams rely much more on predictive
analytics to determine, implement and measure strategic efforts
that work to convert active demand into engaged demand through to
revenue," said Kevin Cunningham, CEO
of MRP. "MRP continues to lead the way with the software and
managed services to help these teams increase response rates,
pipeline, deal size and revenue."
As a leader in the predictive customer acquisition category,
MRP's recent business updates include:
Forrester Wave Report
In June 2017, MRP was named a
strong performer in The Forrester Wave™: Predictive Marketing
Analytics for B2B Marketers, Q2 2017. The report evaluated
providers based on their demonstrated ROI and an ability to turn
predictions into action. The combination of MRP's predictive
software, offering clients visibility into real-time demand and
intent, and its best-in-class account-based marketing solutions
help clients achieve revenue goals and acquire new customers
faster.
Launch of Prelytix 2.0
MRP announced the launch of Prelytix version 2.0 in September 2017. The newest predictive platform
upgrade improves the real-time intelligence accessible to MRP
clients, enhancing their understanding of customer intent and their
ability to optimize marketing outreach, ultimately helping them
engage with new, qualified customers. Prelytix 2.0 also provides a
true closed-loop predictive customer acquisition engine through
real-time engagement data from sales and marketing tactics. 300 MRP
clients use the updated platform at no additional cost.
SiriusDecisions 2017 Technology Exchange
Last week, MRP presented at SiriusDecisions 2017 Technology
Exchange in Austin, Texas, sharing
case study insights from client Digital River and MRP's own
marketing team. Mike Thyne, senior
director for Digital River, discussed how MRP Prelytix allowed the
company to transition from broad-based demand generation to a
highly targeted and effective sales and marketing approach that
combines predictive analytics and account-based marketing.
James Regan, CMO of MRP, also
discussed how the convergence of predictive analytics,
account-based marketing, artificial intelligence and machine
learning helps transform the customer experience during a lunch and
learn.
Customer Success News
Using Prelytix, MRP customers saw response rates increase 2.5
times, conversion rates increase 1.9 times and average deal sizes
double.
MRP secured several new client partnerships over the last
quarter, including a multimillion dollar contract with one of the
world's leading independent cybersecurity companies. Other new
clients include a leading food service, facilities and uniform
services provider, a contract that leverages MRP's software for
customer retention programs, and Technekes, a new partnership that
expands MRP's reach in the health care and agricultural markets,
leveraging Technekes' expertise in the space.
MRP in the News
Throughout 2017, MRP has been featured in numerous publications
including Technical.ly Philly, One
Million by One Million and
B2B News Network. In an article titled "Hate your student debt?
Work for this analytics company," CEO Kevin
Cunningham spoke to Technical.ly Philly, highlighting MRP's
student loan repayment benefit, which offers monthly contributions
to help repay student debt. MRP CMO James Regan spoke with blog
One Million by One Million in a series called "Thought Leaders
in Artificial Intelligence." Regan and author Sramana Mitra
discussed intent data, customer engagement and the future of
artificial intelligence in marketing. Regan also offered insight on
how marketers can prove the impact of their work by
operationalizing predictive analytics with strong account-based
marketing in a bylined article on B2B News Network titled "CMO to
CMO: Let's Prove It."
Partner News
First Derivatives plc (FD), MRP's parent company, and Kx
Technologies announced in September their partnership with
Brainpool to meet the expected demand for machine learning and
artificial intelligence consultancy. Brainpool is a specialist
consultancy with 150 machine learning engineers working across
commercial and academic institutions. Brainpool's consultants will
receive training in the core Kx technology and will be able to work
as part of MRP Prelytix data science team, extending our reach
within MRP's largest customers and providing them with cutting edge
machine learning capabilities.
For more MRP news and insight, visit www.mrpfd.com.
About MRP
MRP provides predictive customer acquisition software and
services. For 15 years, clients have relied on MRP to help them
achieve their revenue goals by combining cutting-edge predictive
analytics with a full suite of account-based marketing services to
acquire new customers, faster. MRP has 10 offices, 550 employees
and covers over 100 countries around the globe.
MRP is a division of First Derivatives plc (FD). FD is quoted on
the London Stock Exchange (AIM: FDP.L) and is a global supplier of
software and consulting services.
Visit http://www.mrpfd.com/ for more information.
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SOURCE MRP