PHILADELPHIA, Sept. 18, 2017 /PRNewswire/ -- MRP, a global
predictive intelligence and customer acquisition company, announced
today it has launched Prelytix version 2.0, its newest predictive
platform upgrade, which improves the real-time intelligence
accessible to MRP clients, enhancing their understanding of
customer intent and their ability to optimize marketing outreach,
ultimately helping them acquire new, qualified customers
faster.
Powered by Kx, the leader in ultra-high-speed processing of
real-time, streaming and historical data, MRP's Prelytix 2.0 boasts
a 50x increase in intent data volume from previous versions. This
increase, coupled with new natural language processing capabilities
drives better clarity around what buyer intent signals
mean.
MRP's platform includes not only client and third-party
intelligence, but also MRP's proprietary second-party data, gleaned
from responses to millions of marketing and sales touchpoints to
guide the account-based marketing score.
MRP clients can leverage the power of Prelytix 2.0 with fully
integrated, end to end, account-based marketing services and full
integration with CRM and marketing automation platforms.
"Prelytix 2.0 further harnesses the power of our
industry-leading predictive capabilities, giving our clients access
to better intelligence, customized intent monitoring and real-time
insights that fuel sales and marketing operations with a
significant ROI," said Kevin
Cunningham, MRP chief executive officer and president.
"Prelytix 2.0 also facilitates feedback from sales and marketing
results to continuously improve its effectiveness, creating a true
closed loop predictive customer acquisition engine."
MRP clients will automatically be upgraded to Prelytix 2.0.
Learn more about Prelytix 2.0 by scheduling a demo.
About MRP
MRP provides predictive customer acquisition
software and services. For 15 years, clients have relied on MRP to
help them achieve their revenue goals by combining cutting-edge
predictive analytics with a full suite of account-based marketing
services to acquire new customers, faster. MRP has 10 offices, 550
employees and covers over 100 countries around the globe.
MRP is a division of First Derivatives plc (FD). FD is quoted on
the London Stock Exchange (AIM: FDP.L) and is a global supplier of
software and consulting services.
Visit http://www.mrpfd.com for more information.
About Kx
Kx is a division of FD, a global technology
provider with 20 years of experience working with some of the
world's largest finance, technology, retail, pharma, manufacturing
and energy institutions. Kx technology, incorporating the kdb+
time-series database, is a leader in high-performance, in-memory
computing, streaming analytics and operational intelligence. Kx
delivers the best possible performance and flexibility for
high-volume, data-intensive analytics and applications across
multiple industries. The Group operates from 14 offices across
Europe, North America and Asia Pacific, including its headquarters in
Newry, and employs more than 1,800
people worldwide.
For more information about Kx please visit www.kx.com. For
general inquiries, write to info@kx.com.
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SOURCE MRP