mirada plc ("mirada" or "the Company")
(AIM: MIRA)
Commercial Launch of Iris solution in Mexico
mirada plc, the AIM-quoted audiovisual interaction specialist, is delighted to
announce the commercial launch of the Company's multiscreen product Iris for
Cablevisión Monterrey (TVI) ("Cablevisión") in Mexico.
This is the first of the cable network deployments agreed as part of the
announcement dated May 19th 2014, which enables Cablevisión to launch its
renewed pay TV service based on mirada's Iris end-to-end solution.
The solution encompasses Inspire state-of-the-art User Interface, Iris software
client for the set-top boxes and the innovative backend platform, Iris SDP. It
enables Cablevisión to offer its clients advanced Electronic Programme Guides
as well as many high-end features such as advanced search engine, smart
recommendations, Video on Demand services and several efficient mechanisms
which allow the subscriber to discover content.
The current Cablevisión Monterrey service is soon to be enhanced with further
advanced features and services, which will also be powered by mirada's
solution.
José Luis Vázquez, CEO of mirada plc, stated: "We are very proud to participate
in this prestigious project, which fully demonstrates our capacity to manage
all the partners involved and deliver excellent products for a Tier One
operator with such a large subscriber base. We are currently working on
additional features and services for Cablevisión which are soon to be
implemented. This is the first launch under our agreement with the Tier One
operator, which will be followed by others as the Customer extends the Inspire
solution over different regions."
René Bortoni; CEO at Television Internacional (Cablevision Monterrey)
commented: "We are excited to announce the new DVB offering for new subscribers
of our Pay TV and Triple Play services, it will transform the Customer
Experience of watching TV. Mirada is a key player of this breakthrough of the
Company."
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Enquiries:
mirada plc +44 (0) 203 751 0320
Jose Luis Vazquez, Chief Executive Officer
Walbrook PR +44 (0) 207 933 8783
Nick Rome/Sam Allen
mirada@walbrookpr.com
Arden partners (Nomad and Joint Broker) +44 (0) 207 614 5900
James Felix (Corporate Finance)
Kam Bansil (Corporate Broking)
About mirada
mirada creates and manages services for digital TV platforms and broadcasters
which enable consumers to interact with and purchase digital content on
television, mobile, online and bespoke devices. mirada's products and solutions
are used worldwide to deliver interactive TV, Video on Demand, digital
marketing and payment services. Its products and services have been deployed by
some of the biggest names in digital media and broadcasting including Sky,
Virgin Media, BBC, ITV, France Telecom and Telefónica. Headquartered in London,
mirada has commercial offices across Europe and Latin America and operates
technical centres in the UK and Spain. For more information, visit
www.mirada.tv.
About Cablevision Monterrey
Cablevision Monterrey (Television Internacional, S.A. de C.V.), which is
partially owned by Televisa Group and Multimedios Group, is one of Mexico's
largest telco providers in Mexico offering Broadband, telephony and Digital TV
services in Mexico's Northeast area.
Its coverage includes Estado de Nuevo León, Coahuila, Tamaulipas and San Luis
Potosí Regions with solutions for Residential and Enterprise markets.
With more than 40 years in the market, over 500,000 subscribers and more than
1,000,000 services installed, Cablevision leads the residential market in the
Region, covering all socioeconomical levels. For more information, visit
www.multimedios.com.