Renowned bilingual, multicultural marketing communications
executive tapped to lead Cultura United Agency
NEW YORK and DETROIT, May 21,
2015 /PRNewswire/ -- MDC Partners today announced the
formation of Cultura United Agency
(http://www.culturaunitedagency.com), a new cross-disciplinary
marketing firm uniting specialized full-service advertising and
public relations expertise with deep insights across Hispanic,
African American and Asian audiences. MDC, in partnership with
Doner, has structured Cultura United Agency to help marketers and
agencies effectively communicate and elevate brands in today's
increasingly multicultural marketplace. It has recently won
business across categories including retail, beauty and cosmetics,
working with clients such as JCPenney and JAFRA Cosmetics
International. Based in Los
Angeles, Cultura United Agency is headed by Anita Alban Gastelum.
"No matter what your business, success depends on developing
smart, authentic and culturally attuned relationships with the
multicultural consumer," said Miles
Nadal, Chairman and CEO of MDC Partners. "Marketers can no
longer deny that today's consumer audience is a multicultural one,
and Cultura United Agency's understanding of the trends
driving purchasing decisions allows brands to extend the reach of
their communications, generate new revenue streams, and deliver
greater return on marketing investment."
With over two decades of experience in agency management and
U.S. Hispanic advertising and marketing communications leadership,
Gastelum is responsible for managing the vision and operations of
Cultura United Agency. Prior to launching the agency, she was a key
member of the executive leadership team at IPG's multicultural
agency Axis for 10 years. Early in her career, Gastelum served as
vice president/regional director for Fleishman Hillard's Hispanic group, FH Hispania.
Her love for Hispanic advertising and marketing started at two
boutique Hispanic advertising agencies – Cruz/Kravetz:IDEAS and
Enlace Communications, the Hispanic unit of TBWA.
"In order to maximize opportunities
with both multicultural and general marketing audiences,
it's important that we have a modern approach to multicultural
advertising by focusing on the total market," said David DeMuth, co-CEO and President of Doner. "By
bringing the highest caliber of strategic thinking and creative
execution to the multicultural space, Cultura United Agency
provides new occasions for brands to engage with
consumers."
During her career, Gastelum has established a successful track
record in developing and launching integrated marketing campaigns
across various categories including entertainment, consumer
packaged goods, automotive and spirits, among others. Under her
leadership, her teams have produced award-winning integrated
marketing campaigns for prominent brands such as Absolut Vodka,
Mattel Inc., Bacardi, Nintendo of America and Lincoln Motor
Company. She was awarded a Silver Effie for her work on Lincoln
Mercury's Hispanic campaign "The People Who Move California."
"Cultura United Agency is designed to help brands create
relevance and achieve authenticity in the real world with an
inclusive and interconnected approach that closely aligns brands
with culture," said Gastelum. "We aim to transform the perception
of multicultural marketing by working side-by-side with brands and
agencies and by using our collective resources to efficiently and
creatively bring marketing programs to multicultural and general
audiences. Our dynamic and diverse team believes that creating
powerful brand resonance delivers results and generates superior
returns on marketing investment for clients."
Cultura United Agency brings the superior creativity of MDC's
award-winning agencies to the multicultural space, giving
clients access to the sophisticated expertise and innovative
approaches necessary to solve their business challenges.
About MDC Partners Inc.
MDC Partners is one of
the world's largest Business Transformation Organizations that
utilizes technology, marketing communications, data analytics,
insights and strategic consulting solutions to drive meaningful
returns on Marketing and Communications Investments for
multinational clients in the United
States, Canada,
Europe, Asia and Latin America.
MDC Partners' durable competitive advantage is to Empower the
Most Talented Entrepreneurial Thought Leaders to Drive Business
Success to new levels of Achievement, for both our Clients and our
Shareholders, reinforcing the Company's reputation as "The Place
Where Great Talent Lives."
MDC Partners' Class A shares are publicly traded on NASDAQ under
the symbol "MDCA" and on the Toronto Stock Exchange under the
symbol "MDZ.A".
Please visit us: www.mdc-partners.com
Follow us on
Twitter: http://www.twitter.com/mdcpartners
About Doner
Doner is a full-service,
performance-driven advertising agency that has built on its strong
creative legacy to create a truly modern, integrated creative
network with offices in Detroit,
Atlanta, Cleveland, London and Los Angeles. Doner moves at
the speed of business, offering true integration and total
activation through proprietary tools and in-house proficiencies
including a multi-platform production studio, media planning and
buying capabilities, a state-of-the-art digital technology hub—the
Digital Underground, and the Doner Social Currency Index—a
measurement tool that tracks overall brand visibility. With over
$1.5 billion in billings, Doner is a
part of the MDC Partners network and serves clients including
JCPenney, AutoTrader.com, ADT, FIAT Chrysler Automobiles, The
Coca-Cola Company, Cox Communications, DuPont, Harman, Serta,
Smithfield Foods and The UPS Store.
About Cultura United Agency
With a modern approach to
multicultural marketing, Cultura United Agency thrives at the
intersection of diverse cultures, societal influence and lives
through the many platforms upon which we consume media. Our focus
is on the true total market – Hispanic, African American, Asian and
General audiences, which we place at the center of strategy and
execution. We unite brands and their stakeholders with these
audiences to create new occasions for brands to engage with
consumers.
CONTACTS: Alexandra
Delanghe
SVP, Corporate Communications
646-429-1845
adelanghe@mdc-partners.com
Michael
T. Murray
Partner Communications Manager
646-651-1378
mmurray@mdc-partners.com
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SOURCE MDC Partners Inc.