MBC Expands with Avid to Equip its New Dubai Studio City News Facility
November 03 2017 - 08:30AM
Avid (Nasdaq:AVID), a leading global media technology provider for
the creation and distribution of media assets for global media
organizations, enterprise users, and individual creative
professionals, today announced that MBC (Middle East Broadcasting
Center) Group has implemented a comprehensive Avid newsroom
solution for its new facility in Dubai Studio City.
The new MBC studios at Dubai Studio City feature Avid
MediaCentral® | UX, making it easier to create, collaborate,
manage, and deliver a wider range of content faster, and putting
the story at the center of all planning and delivery. Powered
by MediaCentral, the industry’s most open, tightly integrated and
efficient platform designed for media, MBC has also extended its
use of Avid MediaCentral | Newsroom Management and Avid Media
Composer®, ensuring seamless production and efficient editing in
production and post. The addition of Avid MediaCentral |
Distribute® also facilitates multi-channel delivery by creating and
transmitting content in a streamlined workflow accessible by
all.
“Extending MBC’s production capabilities with Avid was an easy
decision for us in terms of cost, delivery, and future workflow,”
says Raed Bacho, Broadcast Manager at MBC Group. “Investment in the
MediaCentral Platform provides us with a more scalable, secure, and
flexible production and delivery environment, meaning we can
enhance production to provide our customers the very best TV
experience.”
Considered the largest TV broadcaster in the Arab world, with 20
stations including MBC Drama and the Al Arabiya News Channel, MBC
Group has always relied on Avid solutions when implementing
operational upgrades to its news management and production,
storage, asset management, and ingest and playout operations.
The media giant expanded its studio portfolio with this new
facility to meet customer and client demand. The facility will be
used for programming for MBC’s satellite network, primarily MBC1
and MBC3, and online portals.
MBC’s latest Avid workflow complements MBC’s facilities at its
headquarters in Dubai Media City and mirrors the operation already
in place at their well-established HQ. The new cutting-edge
Avid solution is designed to maximize efficiencies by boosting
collaborative and efficient delivery across the entire MBC network,
regardless of geographical challenges. The new operation
enables a centralized workflow powered by Avid MediaCentral | Asset
Management and Avid MediaCentral | Deliver which allows the entire
archive library to remain at the HQ while managing and transferring
assets between the sites.
“With this tailored system, MBC will further leverage
state-of-the-art newsroom capabilities, from multi-platform content
sharing to remote workflows,” said Tom Cordiner, Senior Vice
President of Global Sales at Avid. “Helping our clients respond to
the profound changes occurring in the media industry today is at
the core of our mission. And we’re proud to be part of MBC Group’s
continuing success and expansion.”
About AvidThrough Avid Everywhere™, Avid
delivers the most open and efficient media platform, connecting
content creation with collaboration, asset protection,
distribution, and consumption. Avid’s preeminent customer community
uses Avid’s comprehensive tools and workflow solutions to create,
distribute and monetize the most watched, loved and listened to
media in the world—from prestigious and award-winning feature films
to popular television shows, news programs and televised sporting
events, and celebrated music recordings and live concerts. With the
most flexible deployment and pricing options, Avid’s
industry-leading solutions include Media Composer®, Pro Tools®,
Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid
VENUE™, Avid FastServe™, Maestro™, and PlayMaker™. For more
information about Avid solutions and services, visit www.avid.com,
connect with Avid on Facebook, Instagram, Twitter, YouTube,
LinkedIn, or subscribe to Avid Blogs.
© 2017 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, Avid NEXIS, Avid FastServe, AirSpeed, iNews,
Maestro, MediaCentral, Media Composer, PlayMaker, Pro Tools, Avid
VENUE, and Sibelius are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or
other countries. All other trademarks are the property of their
respective owners. Product features, specifications, system
requirements and availability are subject to change without
notice.
PR Contact:AvidAmy
Paladinoamy.paladino@avid.com+1 617-733-5121
Red Lorry Yellow Lorry (Avid’s PR agency)Josh Paterson – UKTanya
Roberts – USAavid@rlyl.com
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