ORANGE, N.J., Aug. 26, 2016 /PRNewswire/ -- Lycored, an
international wellness company at the forefront of ingredient and
nutrition supplements, today announced the launch of its new brand
campaign: #rethinkbeautiful. The campaign goes beyond skin
deep, seeking to change the perception of "beautiful," and create a
conversation that beauty starts from inside each of us.
By challenging the idea of beauty and highlighting beauty from
within, the campaign is breaking beauty out of its proverbial box
and creating an emotional connection to ingestible skincare.
Ultimately, Lycored aims to take skin health supplements from a
niche market to mainstream success in the U.S.
"Our goal through this campaign is to challenge the traditional
notion of beauty by sharing the message that the beauty we feel on
the inside is what the world sees on the outside," said
Zev Ziegler, Vice President of Brand
& Marketing at Lycored. "As we shed light on how the concept of
beauty is not about looks, but about a feeling inside each of us,
we aim to educate the public on how the same can be said for the
role in which ingestible skincare plays in promoting beauty from
within. Specifically, although sunscreen is used to prevent damage
from direct sun exposure, sun damage actually happens incidental to
daily living; proving the best way to protect ourselves on the
outside every day is to also supplement from within."
Along with a dedicated landing page on Lycored's website and a
personal, intimate 'Beauty is What You Make It' video, an extensive
social media program will help to amplify the campaign.
#rethinkbeautiful will be accompanied by #Ifeelbeautifulwhen, which
will both engage influencers and Lycored's existing Brand
Ambassadors, as well as invite people to share personal stories
with the world, showcasing how beauty is a feeling, and is felt
differently by everyone.
"When we are authentic in what we do, and don't worry about what
other people are doing, that opens the door to allowing others to
feel like they can be themselves as well," says Amie Valpone, Nutrition Ambassador for Lycored.
"I think it is an amazingly powerful message that deserves to be
shared with everyone, because we are all beautiful in our own
unique way."
The #rethinkbeautiful campaign comes by way of foreshadowing
results from Lycored's Lycoderm clinical study, which will support,
as well as showcase, the brand's broad spectrum of skin enhancement
parameters that translate into both health and appearance
benefits.
Help @LycoredLtd #rethinkbeautiful by sharing what beauty means
to you. For more information on Lycored and its 'rethink beautiful'
campaign, please visit www.lycored.com/rethink-beautiful/.
About Lycored: Committed to 'Cultivating Wellness',
Lycored is an international company at the forefront of unearthing
and combining nature's nutrition potential with cutting edge
science to develop natural ingredients and products. Established in
1995, Lycored is the global leader in natural carotenoids for food,
beverage and dietary supplement products. The company develops and
supplies natural ingredient formulations into four main business
areas: active health ingredients for wellness; colorings;
ingredients for taste & texture improvement; and nutrient
premixes for fortification. Lycored is based in Israel, with sales & production operations
in the UK, Switzerland, the US,
Ukraine and China. For more information visit
www.lycored.com.
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SOURCE Lycored